Vapi vs Voiceflow:Which is more popular?
In September 2026, Vapi and Voiceflow were level in searches among AI voice agents worldwide, with an estimated 18.1K branded searches each, at 15.5% of the total each. When we asked ChatGPT and Google AI Overviews about AI voice agents, Vapi appeared in four of the five answers and Voiceflow in two. Vapi was mentioned before Voiceflow in every answer that named either.
Who do people search for more?
Vapi and Voiceflow are searched for about as often as each other.
Who does AI mention more?
Vapi, mentioned in 4 of 5 answers, Voiceflow in 2
Who does AI recommend more?
Vapi, named ahead of Voiceflow in 4 of 4 answers
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Top AI voice agents in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vapi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Voiceflow was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Vapi was listed before Voiceflow in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Retell AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bland AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Vapi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Synthflow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Voiceflow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about AI voice agents
5 answers
Asked ChatGPT
“Which AI voice agent platform should I use?”
Asked ChatGPT
“What are the best AI voice agent platforms?”
Asked ChatGPT
“What's the best AI voice agent platform for customer calls?”
Searched Google, AI Overview
“ai voice agent platforms”
Searched Google, AI Overview
“ai phone agent”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Vapi or Voiceflow more popular in search?
This chart shows how often people search Google for Vapi and Voiceflow by name. Each line represents a brand's share of searches for all five AI voice agents we track, month by month, from English-language searches worldwide.
Share of searches by month for Vapi, Voiceflow. The figures are in the table below the chart.
View monthly share of searches table
| Month | Retell AI | Vapi | Voiceflow | Bland AI | Synthflow |
|---|---|---|---|---|---|
| Oct 2025 | 39.5% | 17.7% | 26.4% | 8.5% | 7.9% |
| Nov 2025 | 40.1% | 18% | 26.9% | 8.5% | 6.6% |
| Dec 2025 | 45% | 16.5% | 24.6% | 7.8% | 6% |
| Jan 2026 | 46.3% | 16.9% | 20.7% | 9.9% | 6.2% |
| Feb 2026 | 45.9% | 16.8% | 20.5% | 11.7% | 5% |
| Mar 2026 | 43.8% | 19.6% | 19.6% | 11.2% | 5.9% |
| Apr 2026 | 45.2% | 20.2% | 20.2% | 9.5% | 4.9% |
| May 2026 | 44.8% | 24.5% | 16.4% | 9.3% | 4.9% |
| Jun 2026 | 44.3% | 19.8% | 19.8% | 11.3% | 4.8% |
| Jul 2026 | 45.9% | 20.6% | 16.8% | 11.7% | 5% |
| Aug 2026 | 54.3% | 16.3% | 16.3% | 9.2% | 4% |
| Sep 2026 | 51.9% | 15.5% | 15.5% | 13.3% | 3.8% |
How has the Vapi and Voiceflow comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Vapi took it in May 2026.
- Across the 12 months ending September 2026, Vapi’s share of searches among AI voice agents worldwide moved from 17.7% to 15.5%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Voiceflow’s share of searches among AI voice agents worldwide moved from 26.4% to 15.5%, and its estimated monthly branded searches moved from 40.5K to 18.1K.
How did search popularity change for AI voice agents worldwide in September 2026?
2 changes
In September 2026, Vapi lost share of searches among AI voice agents worldwide, from 16.3% to 15.5%.
In September 2026, Voiceflow lost share of searches among AI voice agents worldwide, from 16.3% to 15.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Vapi’s and Voiceflow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among AI voice agents
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