Brandwave

University of Phoenix vs Western Governors University:Which is searched more?

In September 2026, University of Phoenix had more branded searches than Western Governors University among university online degrees worldwide. University of Phoenix had about 550,000 branded searches, while Western Governors University had 165,000. University of Phoenix made up 11.2% of all university online degree searches we track, and Western Governors University accounted for 3.4%. These are worldwide searches for English-language branded terms.

Share of searches among university online degrees worldwide in September 2026Is University of Phoenix or Western Governors University more popular in search?
University of Phoenix11.2%550K searches
vs
Western Governors University3.4%165K searches

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Is University of Phoenix or Western Governors University more popular in search?

Compare the university online degrees schools and universities use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

University of Phoenix and Western Governors University among university online degrees worldwide, by month

Share of searches by month for University of Phoenix, Western Governors University. The figures are in the table below the chart.

View monthly share of searches table
MonthCourseraUniversity of PhoenixOpen UniversityedXWestern Governors UniversityUdacityUniversity of Florida OnlineArizona State University OnlineSNHU
Oct 202568.6%9.2%7.5%9.2%2.8%2.3%0.2%0.11%0.05%
Nov 202565.8%8.8%8.8%10.8%3.2%2.2%0.16%0.11%0.05%
Dec 202569.5%7.6%6.2%9.3%4.2%2.8%0.17%0.11%0.06%
Jan 202668%9.1%7.5%9.1%4.1%1.8%0.2%0.11%0.07%
Feb 202667.1%9%7.4%11%3.3%1.8%0.24%0.11%0.06%
Mar 202664.9%10.7%7.1%10.7%3.9%2.1%0.43%0.13%0.06%
Apr 202667.4%11.1%7.4%7.4%4%2.2%0.24%0.13%0.09%
May 202667.6%11.1%7.4%7.4%4.1%1.8%0.3%0.16%0.06%
Jun 202669.4%11.4%6.2%7.6%3.4%1.5%0.17%0.11%0.05%
Jul 202667.6%11.1%9.1%7.4%3.3%1.2%0.13%0.11%0.05%
Aug 202668.2%11.2%7.5%7.5%4.1%1.2%0.16%0.13%0.05%
Sep 202668.5%11.2%9.2%6.2%3.4%1.2%0.13%0.11%0.05%

How has the University of Phoenix and Western Governors University comparison changed over the last 12 months?

3 findings

How did search popularity change for university online degrees worldwide in September 2026?

1 change
  1. In September 2026, Western Governors University lost share of searches among university online degrees worldwide, from 4.1% to 3.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using University of Phoenix’s and Western Governors University’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

University of Phoenix

1 branded search term

  • university of phoenix

Western Governors University

1 branded search term

  • western governors university

How the Brand Demand Index is measured

Other head-to-heads among university online degrees

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