Brandwave

Traceable vs Wallarm:Which is more popular?

In September 2026, Wallarm had more branded searches than Traceable among API security platforms worldwide. Wallarm had about 1,300 branded searches, while Traceable had 180. Wallarm made up 17.3% of all API security platform searches we track, and Traceable accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about API security platforms, Traceable appeared in four of the five answers and Wallarm in three. Wallarm was mentioned before Traceable in three out of five answers.

Among API security platforms worldwide in September 2026

Who do people search for more?

Wallarm, about 7 searches for every 1 for Traceable

Wallarm 1.3K searchesTraceable 180 searches

Who does AI mention more?

Traceable, mentioned in 4 of 5 answers, Wallarm in 3

Traceable in 4 of 5Wallarm in 3 of 5

Who does AI recommend more?

Wallarm, named ahead of Traceable in 3 of 5 answers

Wallarm first in 3Traceable first in 2

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Top API security platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Traceable was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Wallarm was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wallarm was listed before Traceable in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Salt Security1st
  2. Akamai API Security2nd
  3. 42Crunch3rd
  4. Wallarm4th
  5. Traceable5th
  6. Cequence Security6th
  7. Noname Security7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Salt Security5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 42Crunch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Akamai API Security5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Traceable4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wallarm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cequence Security2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Noname Security1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about API security platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Traceable or Wallarm more popular in search?

This chart shows how often people search Google for Traceable and Wallarm by name. Each line represents a brand's share of searches for all seven API security platforms we track, month by month, from English-language searches worldwide.

Traceable and Wallarm among API security platforms worldwide, by month

Share of searches by month for Wallarm, Traceable. The figures are in the table below the chart.

View monthly share of searches table
MonthSalt SecurityNoname SecurityWallarm42CrunchAkamai API SecurityCequence SecurityTraceable
Oct 202523.4%13.7%28.3%15.6%9.7%7%2.2%
Nov 202527.1%12.5%27.1%14.7%8.1%8.1%2.5%
Dec 202526.3%15.1%26.3%13.9%8.2%8.2%2.1%
Jan 202625.3%15.5%25.3%16.8%7.6%7.6%2%
Feb 202625.8%11.9%25.8%17.2%7.7%9.5%2.1%
Mar 202628.3%13.7%23.4%15.6%8.6%8.6%1.9%
Apr 202626.9%15.8%21.3%14.6%11.2%8.1%2.1%
May 202626.7%18.8%17.8%14.5%11.1%9.8%1.3%
Jun 202626.6%18.5%17.8%14.4%11.1%9.8%1.8%
Jul 202623.6%20.7%19.9%12.4%12.4%8.9%2%
Aug 202630.7%21.4%16.6%11.3%9.2%9.2%1.5%
Sep 202625.3%22.5%17.3%13.3%9.6%9.6%2.4%

How has the Traceable and Wallarm comparison changed over the last 12 months?

3 findings
  • Wallarm was ahead of Traceable in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Traceable’s share of searches among API security platforms worldwide moved from 2.2% to 2.4%, and its estimated monthly branded searches moved from 230 to 180.
  • Across the 12 months ending September 2026, Wallarm’s share of searches among API security platforms worldwide moved from 28.3% to 17.3%, and its estimated monthly branded searches moved from 2.9K to 1.3K.

How did search popularity change for API security platforms worldwide in September 2026?

2 changes
  1. In September 2026, Traceable gained share of searches among API security platforms worldwide, from 1.5% to 2.4%.

  2. In September 2026, Wallarm gained share of searches among API security platforms worldwide, from 16.6% to 17.3%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Traceable’s and Wallarm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Traceable

3 branded search terms

  • traceable api
  • traceable api security
  • traceable security

Wallarm

1 branded search term

  • wallarm

How the Brand Demand Index is measured

Other head-to-heads among API security platforms

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