Brandwave

Tonkean vs Zip:Which is more popular?

In September 2026, Zip had more branded searches than Tonkean among procurement intake platforms worldwide. Zip had about 2,920 branded searches, while Tonkean had 1,600. Zip made up 1.2% of all procurement intake platform searches we track, and Tonkean accounted for 0.67%. When we asked ChatGPT and Google AI Overviews about procurement intake platforms, Zip appeared in three of the five answers and Tonkean in two. Zip was mentioned before Tonkean in three out of four answers.

Among procurement intake platforms worldwide in September 2026

Who do people search for more?

Zip, about 83% more searches than Tonkean

Zip 2.9K searchesTonkean 1.6K searches

Who does AI mention more?

Zip, mentioned in 3 of 5 answers, Tonkean in 2

Zip in 3 of 5Tonkean in 2 of 5

Who does AI recommend more?

Zip, named ahead of Tonkean in 3 of 4 answers

Zip first in 3Tonkean first in 1

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Top procurement intake platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zip was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tonkean was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Zip was listed before Tonkean in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zip1st
  2. Procurify2nd
  3. Tonkean3rd
  4. Coupa4th
  5. Omnea5th
  6. Precoro6th
  7. Tropic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coupa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Procurify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Precoro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zip3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Omnea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tonkean2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tropic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about procurement intake platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Tonkean or Zip more popular in search?

This chart shows how often people search Google for Tonkean and Zip by name. Each line represents a brand's share of searches for all seven procurement intake platforms we track, month by month, from English-language searches worldwide.

Tonkean and Zip among procurement intake platforms worldwide, by month

Share of searches by month for Zip, Tonkean. The figures are in the table below the chart.

View monthly share of searches table
MonthCoupaOmneaProcurifyPrecoroZipTonkeanTropic
Oct 202588.4%3.4%3.4%2.8%1%0.8%0.11%
Nov 202587.6%4.1%3.4%2.8%1.2%0.81%0.12%
Dec 202588.4%3.4%3.4%2.8%0.99%0.83%0.1%
Jan 202686%4.9%4.1%2.7%1.2%0.95%0.15%
Feb 202686.9%4.1%4.1%2.8%1.2%0.81%0.16%
Mar 202687.7%4.2%3.4%2.8%1%0.8%0.13%
Apr 202687.9%4.2%3.4%2.3%1%1%0.13%
May 202685.1%4.9%3.3%2.7%1.2%2.7%0.14%
Jun 202687.5%4.2%2.8%2.3%1.2%1.8%0.15%
Jul 202685.4%4.9%4%2.7%1.4%1.4%0.12%
Aug 202686.1%4.9%4%2.2%1.4%1.2%0.18%
Sep 202687.3%5.1%3.4%2.3%1.2%0.67%0.1%

How has the Tonkean and Zip comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Tonkean took it in May 2026, Zip took it in July 2026.
  • Across the 12 months ending September 2026, Tonkean’s share of searches among procurement intake platforms worldwide moved from 0.8% to 0.67%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
  • Across the 12 months ending September 2026, Zip’s share of searches among procurement intake platforms worldwide moved from 1% to 1.2%, and its estimated monthly branded searches moved from 2.4K to 2.9K.

How did search popularity change for procurement intake platforms worldwide in September 2026?

2 changes
  1. In September 2026, Tonkean lost share of searches among procurement intake platforms worldwide, from 1.2% to 0.67%.

  2. Estimated monthly branded searches for Zip worldwide rose 20.7% over 12 measured months, from 2.4K to 2.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Tonkean’s and Zip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tonkean

1 branded search term

  • tonkean

Zip

2 branded search terms

  • procurement zip
  • zip procurement

How the Brand Demand Index is measured

Other head-to-heads among procurement intake platforms

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