Brandwave

Tonal vs Vitruvian:Which is more popular?

In October 2026, Tonal had more branded searches than Vitruvian among smart home gym brands worldwide. Tonal had about 26,600 branded searches, while Vitruvian had 1,300. Tonal made up 20.3% of all smart home gym brand searches we track, and Vitruvian accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about smart home gym brands, Tonal appeared in four of the five answers and Vitruvian in three. Tonal was mentioned before Vitruvian in every answer.

Among smart home gym brands worldwide in October 2026

Who do people search for more?

Tonal, about 20 searches for every 1 for Vitruvian

Tonal 26.6K searchesVitruvian 1.3K searches

Who does AI mention more?

Tonal, mentioned in 4 of 5 answers, Vitruvian in 3

Tonal in 4 of 5Vitruvian in 3 of 5

Who does AI recommend more?

Tonal, named ahead of Vitruvian in every answer

Tonal first in 4Vitruvian never first

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Top smart home gym brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tonal was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Vitruvian was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tonal was listed before Vitruvian in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tonal1st
  2. Speediance2nd
  3. Vitruvian3rd
  4. Tempo–
  5. AMP–
  6. OxeFit–
  7. Forme–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Speediance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tonal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vitruvian3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tempo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AMP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OxeFit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forme0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart home gym brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Tonal or Vitruvian more popular in search?

This chart shows how often people search Google for Tonal and Vitruvian by name. Each line represents a brand's share of searches for all seven smart home gym brands we track, month by month, from English-language searches worldwide.

Tonal and Vitruvian among smart home gym brands worldwide, by month

Share of searches by month for Tonal, Vitruvian. The figures are in the table below the chart.

View monthly share of searches table
MonthSpeedianceTonalTempoAMPOxeFitFormeVitruvian
Nov 202551.2%22.5%8.1%10.2%4.6%0.87%2.5%
Dec 202544.7%28.9%10%8.9%4.9%0.86%1.8%
Jan 202651.6%20.1%11.5%10.3%3.8%1%1.7%
Feb 202648.8%22.3%10.3%11.9%3.5%1.2%1.9%
Mar 202647.5%22.6%10.6%11.6%4.2%1.5%1.9%
Apr 202648.8%22.3%10.3%11.9%3.6%1.5%1.5%
May 202644.6%25.9%9.9%13.3%3.2%1.2%1.8%
Jun 202654.1%20.2%9.4%10.8%2.6%1.1%1.8%
Jul 202654.7%20.4%10%8.9%2.7%1.5%1.8%
Aug 202652.9%23.2%9.7%8.7%2.6%1.3%1.7%
Sep 202656.2%21%10.3%7.5%2.2%1.6%1.2%
Oct 202656.6%20.3%10.3%7.6%2.2%1.9%0.99%

How has branded search for Tonal and Vitruvian changed worldwide over the last 12 months?

3 findings
  • Tonal was ahead of Vitruvian in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Tonal’s share of searches among smart home gym brands worldwide moved from 22.5% to 20.3%, and its estimated monthly branded searches moved from 32.5K to 26.6K.
  • Across the 12 months ending October 2026, Vitruvian’s share of searches among smart home gym brands worldwide moved from 2.5% to 0.99%, and its estimated monthly branded searches moved from 3.6K to 1.3K.

How did search popularity change for smart home gym brands worldwide in October 2026?

2 changes
  1. In October 2026, Tonal lost share of searches among smart home gym brands worldwide, from 21% to 20.3%.

  2. Vitruvian’s share of searches among smart home gym brands worldwide has lost ground for 3 months in a row, from 1.8% to 0.99% in October 2026.

How are Tonal’s and Vitruvian’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Tonal’s and Vitruvian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tonal

2 branded search terms

  • tonal gym
  • tonal home gym

Vitruvian

1 branded search term

  • vitruvian trainer

How the Brand Demand Index is measured

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