The New York Times vs The Wall Street Journal:Which is searched more?
In September 2026, The New York Times had more branded searches than The Wall Street Journal among newspapers worldwide. The New York Times had about 4 million branded searches, while The Wall Street Journal had 1.8 million. The New York Times made up 31.5% of all newspaper searches we track, and The Wall Street Journal accounted for 14.3%. These are worldwide searches for English-language branded terms.
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Is The New York Times or The Wall Street Journal more popular in search?
Compare the newspapers content teams choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for The New York Times, The Wall Street Journal. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Guardian | The New York Times | The Wall Street Journal | The Washington Post | Financial Times | The Times | The Telegraph |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 28.4% | 15.7% | 15% | 4.8% | 4.7% | 2.6% |
| Nov 2025 | 29.8% | 30.4% | 14.6% | 13.1% | 4% | 4.9% | 3.3% |
| Dec 2025 | 31.6% | 30.2% | 14.1% | 13.5% | 3.5% | 4.3% | 2.8% |
| Jan 2026 | 28% | 33.6% | 13.7% | 15.1% | 3.8% | 3.8% | 2.1% |
| Feb 2026 | 30.7% | 31.3% | 13.6% | 14.6% | 3.4% | 4.1% | 2.3% |
| Mar 2026 | 29.8% | 30.3% | 16.2% | 13.6% | 4% | 4% | 2.2% |
| Apr 2026 | 30.4% | 29.9% | 16.6% | 12.6% | 4.1% | 4.1% | 2.2% |
| May 2026 | 31.2% | 30.7% | 15.3% | 10.6% | 4.2% | 5.1% | 2.8% |
| Jun 2026 | 33.7% | 28.1% | 15% | 11.2% | 4.5% | 4.5% | 3% |
| Jul 2026 | 33.4% | 27.8% | 14.9% | 11.1% | 3.7% | 5.5% | 3.7% |
| Aug 2026 | 33.5% | 29.2% | 14.9% | 11.1% | 3.7% | 4.5% | 3% |
| Sep 2026 | 32.1% | 31.5% | 14.3% | 10.6% | 4.3% | 4.3% | 2.9% |
How has the The New York Times and The Wall Street Journal comparison changed over the last 12 months?
3 findings
- The New York Times was ahead of The Wall Street Journal in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, The New York Times’ share of searches among newspapers worldwide moved from 28.4% to 31.5%, and its estimated monthly branded searches held steady at 4M.
- Across the 12 months ending September 2026, The Wall Street Journal’s share of searches among newspapers worldwide moved from 15.7% to 14.3%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for newspapers worldwide in September 2026?
2 changes
In September 2026, The New York Times gained share of searches among newspapers worldwide, from 29.2% to 31.5%.
In September 2026, The Wall Street Journal lost share of searches among newspapers worldwide, from 14.9% to 14.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using The New York Times’ and The Wall Street Journal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The New York Times
2 branded search terms
- new york times
- the new york times
The Wall Street Journal
2 branded search terms
- wall street journal
- wsj
Other head-to-heads among newspapers
The Guardian vs The New York Times: compare search popularity- The Guardian vs The Wall Street Journal: compare search popularity
The Guardian vs The Washington Post: compare search popularity
The Guardian vs Financial Times: compare search popularity- The New York Times vs The Washington Post: compare search popularity
- The New York Times vs Financial Times: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.