Tabasco vs Tapatío:Which is searched more?
In September 2026, Tabasco had more branded searches than Tapatío among hot sauce brands worldwide. Tabasco had about 368,000 branded searches, while Tapatío had 110,000. Tabasco made up 47.4% of all hot sauce brand searches we track, and Tapatío accounted for 14.2%. These are worldwide searches for English-language branded terms.
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Is Tabasco or Tapatío more popular in search?
Compare the hot sauce brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Tabasco, Tapatío. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tabasco | Cholula | Tapatío | Valentina | Crystal | Huy Fong | El Yucateco | Yellowbird | Melinda’s | TRUFF | Marie Sharp’s | Frank's RedHot | Secret Aardvark |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 18.1% | 18.1% | 6.6% | 3.6% | 2.4% | 2.4% | 2% | 2% | 2.4% | 0.89% | 0.59% | 0.39% |
| Nov 2025 | 42.5% | 19.1% | 15.5% | 5.7% | 3.8% | 2.1% | 2.6% | 2.1% | 2.1% | 2.6% | 0.93% | 0.62% | 0.41% |
| Dec 2025 | 41.3% | 18.5% | 15.1% | 5.6% | 3.7% | 3% | 2% | 2.5% | 2.5% | 3.7% | 1.1% | 0.6% | 0.4% |
| Jan 2026 | 39.4% | 17.7% | 17.7% | 5.3% | 4.3% | 3.5% | 2.9% | 2.4% | 2.4% | 2.4% | 1.1% | 0.58% | 0.38% |
| Feb 2026 | 41.1% | 18.4% | 18.4% | 5.5% | 4.5% | 2.5% | 2% | 2% | 2% | 1.7% | 0.9% | 0.6% | 0.33% |
| Mar 2026 | 40.4% | 18.1% | 18.1% | 5.4% | 4.4% | 3.6% | 2.4% | 2% | 2% | 1.6% | 0.89% | 0.59% | 0.39% |
| Apr 2026 | 38.7% | 17.3% | 21.2% | 5.2% | 3.5% | 4.3% | 2.3% | 2.3% | 1.9% | 1.6% | 0.85% | 0.46% | 0.46% |
| May 2026 | 40.3% | 18.1% | 18.1% | 5.4% | 3.6% | 4.4% | 2.4% | 2% | 2% | 2% | 0.88% | 0.48% | 0.39% |
| Jun 2026 | 42.1% | 18.9% | 15.4% | 5.7% | 3.8% | 3.8% | 2.5% | 2.1% | 2.1% | 2.1% | 0.92% | 0.5% | 0.34% |
| Jul 2026 | 41.2% | 18.5% | 15.1% | 6.8% | 4.5% | 2.5% | 3% | 2.5% | 2% | 2% | 0.9% | 0.49% | 0.4% |
| Aug 2026 | 39.9% | 17.9% | 17.9% | 6.6% | 4.4% | 2% | 2.9% | 2.9% | 2% | 1.6% | 0.87% | 0.48% | 0.71% |
| Sep 2026 | 47.4% | 17.4% | 14.2% | 5.2% | 4.3% | 2.9% | 2.3% | 1.9% | 1.6% | 1.3% | 0.85% | 0.46% | 0.37% |
How has the Tabasco and Tapatío comparison changed over the last 12 months?
3 findings
- Tabasco was ahead of Tapatío in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tabasco’s share of searches among hot sauce brands worldwide moved from 40.4% to 47.4%, and its estimated monthly branded searches moved from 301K to 368K.
- Across the 12 months ending September 2026, Tapatío’s share of searches among hot sauce brands worldwide moved from 18.1% to 14.2%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for hot sauce brands worldwide in September 2026?
2 changes
In September 2026, Tabasco gained share of searches among hot sauce brands worldwide, from 39.9% to 47.4%.
In September 2026, Tapatío lost share of searches among hot sauce brands worldwide, from 17.9% to 14.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Tabasco’s and Tapatío’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hot sauce brands
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