Swoogo vs Whova:Which is more popular by branded search?
In August 2026, Whova had more branded searches than Swoogo among event management platforms worldwide. Whova was estimated to have 14.8K branded searches compared to Swoogo’s 6.7K, and held a 1.1% Share of Search versus Swoogo’s 0.49%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Swoogo or Whova?
Compare the platforms teams run events with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Whova, Swoogo. The figures are in the table below the chart.
View monthly share of search table
| Month | Eventbrite | Cvent | Whova | Swoogo | Bizzabo |
|---|---|---|---|---|---|
| Oct 2025 | 93.3% | 4.5% | 1.3% | 0.41% | 0.4% |
| Nov 2025 | 93.3% | 4.5% | 1.3% | 0.41% | 0.4% |
| Dec 2025 | 93.7% | 4.6% | 0.91% | 0.41% | 0.41% |
| Jan 2026 | 91% | 6.6% | 1.3% | 0.6% | 0.48% |
| Feb 2026 | 92.1% | 5.5% | 1.3% | 0.6% | 0.48% |
| Mar 2026 | 92.1% | 5.4% | 1.6% | 0.49% | 0.39% |
| Apr 2026 | 93.2% | 4.5% | 1.3% | 0.5% | 0.4% |
| May 2026 | 93.3% | 4.6% | 1.3% | 0.41% | 0.4% |
| Jun 2026 | 93.4% | 4.5% | 1.3% | 0.41% | 0.33% |
| Jul 2026 | 91.2% | 6.6% | 1.3% | 0.49% | 0.39% |
| Aug 2026 | 92.6% | 5.5% | 1.1% | 0.49% | 0.33% |
| Sep 2026 | — | — | — | — | — |
How has the Swoogo and Whova comparison changed over the last 12 months?
3 findings
- Whova was ahead of Swoogo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Swoogo’s estimated Share of Search among event management platforms worldwide moved from 0.41% to 0.49%, and its estimated monthly branded searches moved from 8.2K to 6.7K.
- Across the 11 months ending August 2026, Whova’s estimated Share of Search among event management platforms worldwide moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 27.1K to 14.8K.
How did search popularity change for event management platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Swoogo’s and Whova’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.