Brandwave

Swellmap vs Windguru:Which is more popular?

In October 2026, Windguru had more branded searches than Swellmap among surf forecast sites worldwide. Windguru had about 552,000 branded searches, while Swellmap had 27,100. Windguru made up 55.8% of all surf forecast site searches we track, and Swellmap accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about surf forecast sites, Windguru appeared in three of the five answers and Swellmap in none.

Among surf forecast sites worldwide in October 2026

Who do people search for more?

Windguru, about 20 searches for every 1 for Swellmap

Windguru 552K searchesSwellmap 27.1K searches

Who does AI mention more?

Windguru, mentioned in 3 of 5 answers, Swellmap in 0

Windguru in 3 of 5Swellmap in 0 of 5

Who does AI recommend more?

Windguru, the only one of the two named

Windguru first in 3Swellmap never named

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Top surf forecast sites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Windguru was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Swellmap did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Surfline1st
  2. Windy2nd
  3. Surf-Forecast.com3rd
  4. Windguru4th
  5. Swellnet–
  6. Swellmap–
  7. Surf Captain–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Surfline4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Windy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Surf-Forecast.com4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Windguru3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swellnet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swellmap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Surf Captain0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about surf forecast sites

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Swellmap or Windguru more popular in search?

This chart shows how often people search Google for Swellmap and Windguru by name. Each line represents a brand's share of searches for all seven surf forecast sites we track, month by month, from English-language searches worldwide.

Swellmap and Windguru among surf forecast sites worldwide, by month

Share of searches by month for Windguru, Swellmap. The figures are in the table below the chart.

View monthly share of searches table
MonthWindguruSurflineWindySwellnetSwellmapSurf CaptainSurf-Forecast.com
Nov 202546.5%20.9%25.4%4.2%2.3%0.56%0.24%
Dec 202554.4%24.4%10.8%6%3.3%0.65%0.53%
Jan 202660%22%8%5.4%3.6%0.59%0.48%
Feb 202660.4%22.2%8.1%5.4%3%0.59%0.32%
Mar 202656.9%25.5%7.6%6.2%2.8%0.68%0.3%
Apr 202656.2%25.2%9.2%6.2%2.3%0.67%0.3%
May 202656.8%25.5%9.3%5.1%1.9%0.83%0.56%
Jun 202657.4%25.8%9.4%4.2%1.9%1%0.3%
Jul 202658.2%21.5%14.2%3.5%1.3%1%0.31%
Aug 202660.5%22.2%12.1%3%1.1%0.89%0.32%
Sep 202658.1%26.1%9.5%3.5%1.6%1%0.21%
Oct 202655.8%25%11.1%4.1%2.7%1%0.24%

How has branded search for Swellmap and Windguru changed worldwide over the last 12 months?

3 findings
  • Windguru was ahead of Swellmap in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Swellmap’s share of searches among surf forecast sites worldwide moved from 2.3% to 2.7%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending October 2026, Windguru’s share of searches among surf forecast sites worldwide moved from 46.5% to 55.8%, and its estimated monthly branded searches held steady at 552K.

How did search popularity change for surf forecast sites worldwide in October 2026?

2 changes
  1. In October 2026, Swellmap gained share of searches among surf forecast sites worldwide, from 1.6% to 2.7%.

  2. In October 2026, Windguru lost share of searches among surf forecast sites worldwide, from 58.1% to 55.8%.

How are Swellmap’s and Windguru’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Swellmap’s and Windguru’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Swellmap

1 branded search term

  • swellmap

Windguru

3 branded search terms

  • windguru
  • windguru app
  • windguru forecast

How the Brand Demand Index is measured

Other head-to-heads among surf forecast sites

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