Suntory vs Yebisu:Which is more popular?
In October 2026, Suntory and Yebisu were level in searches among Japanese beer brands worldwide, with an estimated 12.1K branded searches each, at 3% of the total each. When we asked ChatGPT and Google AI Overviews about Japanese beer brands, Yebisu appeared in all five answers and Suntory in three. Yebisu was mentioned before Suntory in three out of five answers.
Who do people search for more?
Suntory and Yebisu are searched for about as often as each other.
Who does AI mention more?
Yebisu, mentioned in every answer we collected
Who does AI recommend more?
Yebisu, named ahead of Suntory in 3 of 5 answers
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Top Japanese beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yebisu appeared in all five answers. Suntory was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Yebisu was listed before Suntory in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Asahi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sapporo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kirin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Yebisu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hitachino Nest4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Orion3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Suntory3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about Japanese beer brands
5 answers
Asked ChatGPT
“Which Japanese beer should I try?”
Asked ChatGPT
“What are the best Japanese beer brands?”
Asked ChatGPT
“What's a good Japanese beer to drink with sushi?”
Searched Google, AI Overview
“japanese beer”
Searched Google, AI Overview
“japanese beer brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Suntory or Yebisu more popular in search?
This chart shows how often people search Google for Suntory and Yebisu by name. Each line represents a brand's share of searches for all seven Japanese beer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Suntory, Yebisu. The figures are in the table below the chart.
View monthly share of searches table
| Month | Asahi | Sapporo | Kirin | Orion | Suntory | Yebisu | Hitachino Nest |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 34.6% | 34.6% | 18.9% | 4.7% | 2.5% | 3.8% | 0.91% |
| Dec 2025 | 34.2% | 34.2% | 20.6% | 3.8% | 2.5% | 3.8% | 0.9% |
| Jan 2026 | 30.7% | 37.4% | 20.4% | 4.1% | 2.2% | 4.1% | 0.99% |
| Feb 2026 | 31.7% | 38.5% | 19% | 4.2% | 2.3% | 3.5% | 0.84% |
| Mar 2026 | 30.7% | 37.4% | 20.4% | 4.1% | 2.2% | 4.1% | 0.99% |
| Apr 2026 | 30.5% | 37.1% | 20.3% | 5% | 2.7% | 3.3% | 0.98% |
| May 2026 | 33.2% | 33.2% | 22.2% | 4.5% | 2.4% | 3.7% | 0.87% |
| Jun 2026 | 38.9% | 31.7% | 19.5% | 4.3% | 1.9% | 2.9% | 0.84% |
| Jul 2026 | 29.6% | 36% | 22.1% | 5.9% | 2.2% | 3.2% | 0.95% |
| Aug 2026 | 30.4% | 37.3% | 20.3% | 6.1% | 2.2% | 2.7% | 0.8% |
| Sep 2026 | 31.3% | 38.4% | 19.2% | 5.1% | 2.3% | 2.8% | 0.82% |
| Oct 2026 | 33.5% | 33.5% | 20.5% | 5.5% | 3% | 3% | 0.89% |
How has branded search for Suntory and Yebisu changed worldwide over the last 12 months?
3 findings
- Suntory was ahead of Yebisu in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Suntory’s share of searches among Japanese beer brands worldwide moved from 2.5% to 3%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
- Across the 12 months ending October 2026, Yebisu’s share of searches among Japanese beer brands worldwide moved from 3.8% to 3%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for Japanese beer brands worldwide in October 2026?
1 change
In October 2026, Suntory overtook Yebisu to rank 5th among Japanese beer brands worldwide, with 3% of the searches.
How are Suntory’s and Yebisu’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Suntory’s and Yebisu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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