Summit vs Woodland:Which is searched more?
In September 2026, Woodland had more branded searches than Summit among mall brands worldwide. Woodland was estimated to have 673K branded searches compared to Summit’s 90, and held a 25.5% Share of Search versus Summit’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Summit or Woodland?
Compare the mall brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Woodland, Summit. The figures are in the table below the chart.
View monthly share of search table
| Month | Richmond | Woodland | Lenox | Newport | Summit |
|---|---|---|---|---|---|
| Oct 2025 | 68.6% | 25.2% | 6.2% | 0.05% | <0.01% |
| Nov 2025 | 59.4% | 32.6% | 8% | 0.05% | <0.01% |
| Dec 2025 | 53.3% | 35.9% | 10.7% | 0.06% | <0.01% |
| Jan 2026 | 60.3% | 33.1% | 6.6% | 0.05% | <0.01% |
| Feb 2026 | 65.7% | 29.5% | 4.8% | 0.07% | <0.01% |
| Mar 2026 | 69.3% | 25.5% | 5.1% | 0.09% | <0.01% |
| Apr 2026 | 70% | 25.7% | 4.2% | 0.09% | <0.01% |
| May 2026 | 69.3% | 25.5% | 5.1% | 0.11% | <0.01% |
| Jun 2026 | 64.9% | 29.1% | 5.8% | 0.13% | <0.01% |
| Jul 2026 | 64.9% | 29.1% | 5.8% | 0.13% | <0.01% |
| Aug 2026 | 65.6% | 29.5% | 4.8% | 0.09% | <0.01% |
| Sep 2026 | 69.3% | 25.5% | 5.1% | 0.07% | <0.01% |
How has the Summit and Woodland comparison changed over the last 12 months?
3 findings
- Woodland was ahead of Summit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Summit’s estimated Share of Search among mall brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 70 to 90.
- Across the 12 months ending September 2026, Woodland’s estimated Share of Search among mall brands worldwide moved from 25.2% to 25.5%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for mall brands worldwide in September 2026?
2 changes
In September 2026, Woodland lost estimated Share of Search among mall brands worldwide, from 29.5% to 25.5%.
Estimated monthly branded searches for Summit worldwide rose 28.6% over 12 measured months, from 70 to 90 in September 2026.
Other head-to-heads among mall brands
How each brand is measured
Brandwave collects information about searches that people make online using Summit’s and Woodland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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