Brandwave

Subsplash vs Tithe.ly:Which is more popular?

In September 2026, Tithe.ly had more branded searches than Subsplash among church giving platforms worldwide. Tithe.ly had about 139,000 branded searches, while Subsplash had 22,200. Tithe.ly made up 34% of all church giving platform searches we track, and Subsplash accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about church giving platforms, Tithe.ly appeared in all five answers and Subsplash in two. Tithe.ly was mentioned before Subsplash in every answer.

Among church giving platforms worldwide in September 2026

Who do people search for more?

Tithe.ly, about 6 searches for every 1 for Subsplash

Tithe.ly 139K searchesSubsplash 22.2K searches

Who does AI mention more?

Tithe.ly, mentioned in every answer we collected

Tithe.ly in 5 of 5Subsplash in 2 of 5

Who does AI recommend more?

Tithe.ly, named ahead of Subsplash in every answer

Tithe.ly first in 5Subsplash never first

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Top church giving platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tithe.ly appeared in all five answers. Subsplash was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tithe.ly was listed before Subsplash in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tithe.ly1st
  2. Planning Center2nd
  3. Givelify3rd
  4. Pushpay4th
  5. Subsplash5th
  6. EasyTithe6th
  7. Vanco–
  8. SecureGive–
  9. Kindrid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tithe.ly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Givelify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Planning Center4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pushpay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Subsplash2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EasyTithe1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vanco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SecureGive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kindrid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about church giving platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Subsplash or Tithe.ly more popular in search?

This chart shows how often people search Google for Subsplash and Tithe.ly by name. Each line represents a brand's share of searches for all nine church giving platforms we track, month by month, from English-language searches worldwide.

Subsplash and Tithe.ly among church giving platforms worldwide, by month

Share of searches by month for Tithe.ly, Subsplash. The figures are in the table below the chart.

View monthly share of searches table
MonthVancoTithe.lyGivelifySubsplashPushpayEasyTitheSecureGiveKindridPlanning Center
Oct 202550.1%34.7%5.5%4.5%3.7%0.59%0.39%0.33%0.26%
Nov 202545.9%38.9%6.2%4.1%3.4%0.55%0.43%0.3%0.3%
Dec 202545.7%39%6.2%4.1%3.4%0.55%0.43%0.3%0.36%
Jan 202643.6%37.5%7.2%5.9%3.9%0.78%0.52%0.28%0.35%
Feb 202644.8%38.3%6%4.9%4%0.65%0.54%0.36%0.36%
Mar 202648.7%34%6.6%5.4%3.6%0.57%0.48%0.32%0.38%
Apr 202649.5%34.3%6.7%4.5%3.6%0.48%0.38%0.32%0.32%
May 202645.4%38.5%6.1%5%3.3%0.54%0.36%0.29%0.36%
Jun 202649.2%34.4%6.6%5.4%3%0.47%0.39%0.32%0.24%
Jul 202648.9%34.1%6.6%5.4%3.6%0.46%0.39%0.32%0.21%
Aug 202648.9%34.1%6.6%5.4%3.6%0.46%0.46%0.32%0.18%
Sep 202649%34%6.6%5.4%3.6%0.46%0.46%0.32%0.21%

How has the Subsplash and Tithe.ly comparison changed over the last 12 months?

3 findings
  • Tithe.ly was ahead of Subsplash in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Subsplash’s share of searches among church giving platforms worldwide moved from 4.5% to 5.4%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 12 months ending September 2026, Tithe.ly’s share of searches among church giving platforms worldwide moved from 34.7% to 34%, and its estimated monthly branded searches moved from 170K to 139K.

How did search popularity change for church giving platforms worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Tithe.ly worldwide fell 18.2% over 12 measured months, from 170K to 139K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Subsplash’s and Tithe.ly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Subsplash

1 branded search term

  • subsplash

Tithe.ly

2 branded search terms

  • tithe ly
  • tithely

How the Brand Demand Index is measured

Other head-to-heads among church giving platforms

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