Brandwave

StubHub vs Ticket Tailor:Which is more popular?

In September 2026, StubHub had more branded searches than Ticket Tailor among event ticketing platforms worldwide. StubHub had about 2.7 million branded searches, while Ticket Tailor had 76,200. StubHub made up 10.2% of all event ticketing platform searches we track, and Ticket Tailor accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about event ticketing platforms, Ticket Tailor appeared in two of the four answers and StubHub in none.

Among event ticketing platforms worldwide in September 2026

Who do people search for more?

StubHub, about 36 searches for every 1 for Ticket Tailor

StubHub 2.7M searchesTicket Tailor 76.2K searches

Who does AI mention more?

Ticket Tailor, mentioned in 2 of 4 answers, StubHub in 0

Ticket Tailor in 2 of 4StubHub in 0 of 4

Who does AI recommend more?

Ticket Tailor, the only one of the two named

Ticket Tailor first in 2StubHub never named

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Top event ticketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ticket Tailor was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. StubHub did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eventbrite1st
  2. Ticket Tailor2nd
  3. DICE3rd
  4. Ticketmaster4th
  5. Humanitix5th
  6. StubHub–
  7. SeatGeek–
  8. Tixr–
  9. Ticketleap–
  10. Universe–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Eventbrite4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ticketmaster2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Humanitix2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ticket Tailor2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DICE2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • StubHub0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SeatGeek0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tixr0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ticketleap0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Universe0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about event ticketing platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is StubHub or Ticket Tailor more popular in search?

This chart shows how often people search Google for StubHub and Ticket Tailor by name. Each line represents a brand's share of searches for all 13 event ticketing platforms we track, month by month, from English-language searches worldwide.

StubHub and Ticket Tailor among event ticketing platforms worldwide, by month

Share of searches by month for StubHub, Ticket Tailor. The figures are in the table below the chart.

View monthly share of searches table
MonthTicketmasterStubHubSeatGeekEventbriteHumanitixTicket TailorTixrDICETicketleapUniverseEventixTixlyEventzilla
Oct 202571.3%11.8%7.9%8%0.39%0.27%0.12%0.08%0.09%0.06%0.03%<0.01%0.01%
Nov 202576.2%10.3%5.6%7%0.34%0.23%0.12%0.07%0.09%0.06%0.03%<0.01%<0.01%
Dec 202574.5%12.3%5.5%6.8%0.28%0.23%0.15%0.09%0.09%0.07%0.02%0.01%<0.01%
Jan 202681.9%7.4%6%4.1%0.2%0.17%0.09%0.05%0.05%0.04%0.01%<0.01%<0.01%
Feb 202675.9%10.2%5.6%7%0.42%0.35%0.18%0.09%0.11%0.07%0.02%0.01%0.01%
Mar 202672.1%11.9%6.5%8.2%0.48%0.33%0.26%0.09%0.1%0.08%0.02%0.01%0.01%
Apr 202680.5%8.9%4.8%5%0.3%0.2%0.13%0.05%0.07%0.04%0.01%<0.01%<0.01%
May 202677.2%10.4%5.7%5.8%0.35%0.24%0.13%0.06%0.07%0.06%0.01%<0.01%<0.01%
Jun 202670.5%14.2%7.8%6.5%0.39%0.26%0.17%0.06%0.07%0.05%0.01%<0.01%<0.01%
Jul 202665.9%16.3%8.9%7.4%0.54%0.37%0.29%0.08%0.09%0.09%0.02%<0.01%<0.01%
Aug 202669%13.9%9.3%6.4%0.57%0.32%0.25%0.08%0.08%0.08%0.01%<0.01%<0.01%
Sep 202675.7%10.2%8.3%4.7%0.41%0.28%0.22%0.07%0.07%0.05%0.01%<0.01%<0.01%

How has the StubHub and Ticket Tailor comparison changed over the last 12 months?

3 findings

How did search popularity change for event ticketing platforms worldwide in September 2026?

2 changes

  1. In September 2026, StubHub lost share of searches among event ticketing platforms worldwide, from 13.9% to 10.2%.

  2. Estimated monthly branded searches for Ticket Tailor worldwide rose 21.5% over 12 measured months, from 62.7K to 76.2K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using StubHub’s and Ticket Tailor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

StubHub

1 branded search term

  • stubhub

Ticket Tailor

4 branded search terms

  • ticket tailor
  • ticket tailor app
  • ticket tailor events
  • ticket tailor tickets

How the Brand Demand Index is measured

Other head-to-heads among event ticketing platforms

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