Brandwave

Splice vs The Drum Broker:Which is more popular?

In October 2026, Splice had more branded searches than The Drum Broker among sample pack sites worldwide. Splice had about 22,700 branded searches, while The Drum Broker had 3,900. Splice made up 6.9% of all sample pack site searches we track, and The Drum Broker accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about sample pack sites, Splice appeared in four of the five answers and The Drum Broker in two. Splice was mentioned before The Drum Broker in every answer that named either.

Among sample pack sites worldwide in October 2026

Who do people search for more?

Splice, about 6 searches for every 1 for The Drum Broker

Splice 22.7K searchesThe Drum Broker 3.9K searches

Who does AI mention more?

Splice, mentioned in 4 of 5 answers, The Drum Broker in 2

Splice in 4 of 5The Drum Broker in 2 of 5

Who does AI recommend more?

Splice, named ahead of The Drum Broker in 4 of 4 answers

Splice first in 4The Drum Broker never first

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Top sample pack sites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Splice was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. The Drum Broker was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Splice was listed before The Drum Broker in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Splice1st
  2. Cymatics2nd
  3. Loopmasters3rd
  4. The Drum Broker4th
  5. Ghosthack5th
  6. Black Octopus Sound6th
  7. Loopcloud7th
  8. LANDR8th
  9. Tracklib9th
  10. Looperman–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Splice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cymatics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loopmasters3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tracklib2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loopcloud2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LANDR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Drum Broker2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ghosthack2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Black Octopus Sound2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Looperman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about sample pack sites

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Splice or The Drum Broker more popular in search?

This chart shows how often people search Google for Splice and The Drum Broker by name. Each line represents a brand's share of searches for all 14 sample pack sites we track, month by month, from English-language searches worldwide.

Splice and The Drum Broker among sample pack sites worldwide, by month

Share of searches by month for Splice, The Drum Broker. The figures are in the table below the chart.

View monthly share of searches table
MonthLoopermanSampleFocusSpliceTracklibLoopcloudLoopmastersLANDRCymaticsThe Drum BrokerGhosthackProducer LoopsADSR SoundsBlack Octopus SoundNoiiz
Nov 202552%15.6%6.7%8.6%4.7%3.8%1.4%1.5%1.8%1.4%1.1%0.49%0.49%0.41%
Dec 202553.8%16.2%7.4%7.3%4%3.2%1.4%1.3%1.3%1.8%0.96%0.43%0.51%0.35%
Jan 202651.9%19.1%6.9%8.5%3.8%3.1%1.1%1.4%1%0.93%0.93%0.41%0.41%0.41%
Feb 202651.7%19%6.7%8.5%3.1%3.8%1.4%1.3%1.2%1.1%0.91%0.41%0.41%0.41%
Mar 202653.9%19.8%6.5%7.3%2.7%3.2%1.2%1.2%1.3%0.96%0.78%0.35%0.35%0.51%
Apr 202653.7%19.8%7.2%7.2%2.6%2.6%1.2%1.2%1.6%0.96%0.77%0.35%0.35%0.35%
May 202654.3%20%6.8%7.3%2.7%2.7%0.97%1.4%1.3%0.97%0.78%0.27%0.27%0.27%
Jun 202650%22.4%7.5%6.7%4.5%2.5%1.1%1.5%1.2%1.1%0.73%0.3%0.27%0.27%
Jul 202651.9%19%6.8%8.5%3.8%2.5%1.1%1.8%1.3%1.1%0.91%0.31%0.41%0.28%
Aug 202653.2%19.6%7.6%7.2%3.9%2.6%0.95%1.5%0.9%0.95%0.77%0.26%0.34%0.23%
Sep 202651.2%23%7.1%6.9%3.1%2.5%1.1%1.4%1.2%0.9%0.74%0.31%0.31%0.31%
Oct 202650.2%22.5%6.9%6.8%4.5%2.5%1.6%1.2%1.2%0.88%0.73%0.3%0.3%0.3%

How has branded search for Splice and The Drum Broker changed worldwide over the last 12 months?

3 findings
  • Splice was ahead of The Drum Broker in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Splice’s share of searches among sample pack sites worldwide moved from 6.7% to 6.9%, and its estimated monthly branded searches moved from 26.1K to 22.7K.
  • Across the 12 months ending October 2026, The Drum Broker’s share of searches among sample pack sites worldwide moved from 1.8% to 1.2%, and its estimated monthly branded searches moved from 7K to 3.9K.

How did search popularity change for sample pack sites worldwide in October 2026?

3 changes
  1. In October 2026, LANDR overtook Cymatics and The Drum Broker to rank 7th among sample pack sites worldwide, with 1.6% of the searches.

  2. Estimated monthly branded searches for The Drum Broker worldwide fell 44.3% over 12 measured months, from 7K to 3.9K in October 2026.

  3. Estimated monthly branded searches for Splice worldwide fell 13% over 12 measured months, from 26.1K to 22.7K in October 2026.

How are Splice’s and The Drum Broker’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Splice’s and The Drum Broker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Splice

7 branded search terms

  • splice login
  • splice music
  • splice plugins
  • splice samples
  • splice sounds
  • splice subscription
  • splice.com

The Drum Broker

2 branded search terms

  • drum broker
  • the drum broker

How the Brand Demand Index is measured

Other head-to-heads among sample pack sites

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