Splash vs Whova:Which is searched more?
In September 2026, Whova had more branded searches than Splash among event marketing platforms worldwide. Whova had about 18,100 branded searches, while Splash had 1,300. Whova made up 1.3% of all event marketing platform searches we track, and Splash accounted for 0.1%. These are worldwide searches for English-language branded terms.
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Is Splash or Whova more popular in search?
Compare software for planning, promoting, running, and measuring B2B events. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Whova, Splash. The figures are in the table below the chart.
View monthly share of searches table
| Month | Eventbrite | Cvent | Luma | Whova | Swoogo | Bizzabo | EventMobi | Eventtia | Splash |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 92.2% | 4.6% | 0.61% | 1.4% | 0.41% | 0.41% | 0.18% | 0.15% | 0.07% |
| Nov 2025 | 92.1% | 4.6% | 0.74% | 1.4% | 0.41% | 0.41% | 0.18% | 0.15% | 0.06% |
| Dec 2025 | 92.6% | 4.6% | 0.75% | 0.92% | 0.42% | 0.41% | 0.14% | 0.1% | 0.08% |
| Jan 2026 | 89.6% | 6.7% | 0.89% | 1.3% | 0.61% | 0.48% | 0.21% | 0.12% | 0.1% |
| Feb 2026 | 90.5% | 5.5% | 1.1% | 1.3% | 0.61% | 0.49% | 0.27% | 0.12% | 0.07% |
| Mar 2026 | 90.7% | 5.5% | 0.89% | 1.6% | 0.5% | 0.4% | 0.22% | 0.12% | 0.08% |
| Apr 2026 | 91.7% | 4.5% | 1.1% | 1.4% | 0.5% | 0.4% | 0.22% | 0.1% | 0.08% |
| May 2026 | 91.8% | 4.6% | 1.1% | 1.4% | 0.41% | 0.4% | 0.18% | 0.08% | 0.08% |
| Jun 2026 | 91.9% | 4.5% | 1.1% | 1.4% | 0.41% | 0.33% | 0.18% | 0.08% | 0.08% |
| Jul 2026 | 89.6% | 6.7% | 1.1% | 1.3% | 0.49% | 0.4% | 0.21% | 0.1% | 0.12% |
| Aug 2026 | 90.8% | 5.5% | 1.3% | 1.1% | 0.5% | 0.33% | 0.22% | 0.12% | 0.1% |
| Sep 2026 | 89.2% | 6.6% | 1.3% | 1.3% | 0.6% | 0.39% | 0.26% | 0.14% | 0.1% |
How has the Splash and Whova comparison changed over the last 12 months?
3 findings
- Whova was ahead of Splash in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Splash’s share of searches among event marketing platforms worldwide moved from 0.07% to 0.1%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 12 months ending September 2026, Whova’s share of searches among event marketing platforms worldwide moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
How did search popularity change for event marketing platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Whova worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Splash’s and Whova’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among event marketing platforms
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