Splash vs Swoogo:Which is more popular?
In September 2026, Swoogo had more branded searches than Splash among event marketing platforms worldwide. Swoogo had about 8,210 branded searches, while Splash had 1,300. Swoogo made up 0.6% of all event marketing platform searches we track, and Splash accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about event marketing platforms, Splash appeared in three of the five answers and Swoogo in one. Splash was mentioned before Swoogo in three out of four answers that named either.
Who do people search for more?
Swoogo, about 6 searches for every 1 for Splash
Who does AI mention more?
Splash, mentioned in 3 of 5 answers, Swoogo in 1
Who does AI recommend more?
Splash, named ahead of Swoogo in 3 of 4 answers
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Top event marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Splash was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Swoogo was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Splash was listed before Swoogo in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Cvent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bizzabo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Eventbrite3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Whova3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Splash3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Luma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Swoogo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
EventMobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eventtia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about event marketing platforms
5 answers
Asked ChatGPT
“Which event marketing platform should I use?”
Asked ChatGPT
“What are the best event marketing platforms?”
Asked ChatGPT
“What's the best event marketing platform for b2b events?”
Searched Google, AI Overview
“event marketing platforms”
Searched Google, AI Overview
“b2b event software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Splash or Swoogo more popular in search?
This chart shows how often people search Google for Splash and Swoogo by name. Each line represents a brand's share of searches for all nine event marketing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Swoogo, Splash. The figures are in the table below the chart.
View monthly share of searches table
| Month | Eventbrite | Cvent | Luma | Whova | Swoogo | Bizzabo | EventMobi | Eventtia | Splash |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 92.2% | 4.6% | 0.61% | 1.4% | 0.41% | 0.41% | 0.18% | 0.15% | 0.07% |
| Nov 2025 | 92.1% | 4.6% | 0.74% | 1.4% | 0.41% | 0.41% | 0.18% | 0.15% | 0.06% |
| Dec 2025 | 92.6% | 4.6% | 0.75% | 0.92% | 0.42% | 0.41% | 0.14% | 0.1% | 0.08% |
| Jan 2026 | 89.6% | 6.7% | 0.89% | 1.3% | 0.61% | 0.48% | 0.21% | 0.12% | 0.1% |
| Feb 2026 | 90.5% | 5.5% | 1.1% | 1.3% | 0.61% | 0.49% | 0.27% | 0.12% | 0.07% |
| Mar 2026 | 90.7% | 5.5% | 0.89% | 1.6% | 0.5% | 0.4% | 0.22% | 0.12% | 0.08% |
| Apr 2026 | 91.7% | 4.5% | 1.1% | 1.4% | 0.5% | 0.4% | 0.22% | 0.1% | 0.08% |
| May 2026 | 91.8% | 4.6% | 1.1% | 1.4% | 0.41% | 0.4% | 0.18% | 0.08% | 0.08% |
| Jun 2026 | 91.9% | 4.5% | 1.1% | 1.4% | 0.41% | 0.33% | 0.18% | 0.08% | 0.08% |
| Jul 2026 | 89.6% | 6.7% | 1.1% | 1.3% | 0.49% | 0.4% | 0.21% | 0.1% | 0.12% |
| Aug 2026 | 90.8% | 5.5% | 1.3% | 1.1% | 0.5% | 0.33% | 0.22% | 0.12% | 0.1% |
| Sep 2026 | 89.2% | 6.6% | 1.3% | 1.3% | 0.6% | 0.39% | 0.26% | 0.14% | 0.1% |
How has the Splash and Swoogo comparison changed over the last 12 months?
3 findings
- Swoogo was ahead of Splash in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Splash’s share of searches among event marketing platforms worldwide moved from 0.07% to 0.1%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 12 months ending September 2026, Swoogo’s share of searches among event marketing platforms worldwide moved from 0.41% to 0.6%, and its estimated monthly branded searches held steady at 8.2K.
How did search popularity change for event marketing platforms worldwide in September 2026?
0 changes
Neither Splash nor Swoogo moved beyond provider rounding among event marketing platforms in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Splash’s and Swoogo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among event marketing platforms
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