Speero vs Widerfunnel:Which is more popular by branded search?
In August 2026, Speero had more branded searches than Widerfunnel among conversion rate optimisation agencies worldwide. Speero was estimated to have 2.4K branded searches compared to Widerfunnel’s 40, and held a 68.8% Share of Search versus Widerfunnel’s 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Speero or Widerfunnel?
Compare the agencies brands hire to lift conversion. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Speero, Widerfunnel. The figures are in the table below the chart.
View monthly share of search table
| Month | Speero | Conversion.com | Conversion Sciences | Growth Rock | Widerfunnel |
|---|---|---|---|---|---|
| Oct 2025 | 60.7% | 15.3% | 18.8% | 3.5% | 1.6% |
| Nov 2025 | 61.1% | 15.4% | 19% | 2.9% | 1.6% |
| Dec 2025 | 57.2% | 11.7% | 11.7% | 17.8% | 1.5% |
| Jan 2026 | 60.7% | 15.3% | 18.8% | 3.5% | 1.6% |
| Feb 2026 | 66.9% | 13.7% | 13.7% | 3.9% | 1.8% |
| Mar 2026 | 67.8% | 13.6% | 13.6% | 3.1% | 2% |
| Apr 2026 | 68.6% | 16.9% | 11.1% | 2% | 1.4% |
| May 2026 | 69.8% | 17.2% | 9.3% | 2.6% | 1.2% |
| Jun 2026 | 71% | 14.2% | 11.5% | 2.1% | 1.2% |
| Jul 2026 | 71.4% | 17.6% | 7.7% | 2.1% | 1.2% |
| Aug 2026 | 68.8% | 16.9% | 11.2% | 2% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Speero and Widerfunnel comparison changed over the last 12 months?
3 findings
- Speero was ahead of Widerfunnel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Speero’s estimated Share of Search among conversion rate optimisation agencies worldwide moved from 60.7% to 68.8%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
- Across the 11 months ending August 2026, Widerfunnel’s estimated Share of Search among conversion rate optimisation agencies worldwide moved from 1.6% to 1.1%, and its estimated monthly branded searches moved from 50 to 40.
How did search popularity change for conversion rate optimisation agencies worldwide in August 2026?
2 changes
In August 2026, Speero lost estimated Share of Search among conversion rate optimisation agencies worldwide, from 71.4% to 68.8%.
Estimated monthly branded searches for Widerfunnel worldwide fell 20% over 11 measured months, from 50 to 40 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Speero’s and Widerfunnel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Speero
1 branded search term
- speero
Widerfunnel
1 branded search term
- widerfunnel
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.