Slate Digital vs Valhalla DSP:Which is more popular?
In October 2026, Slate Digital had more branded searches than Valhalla DSP among audio plugin brands worldwide. Slate Digital had about 60,500 branded searches, while Valhalla DSP had 27,100. Slate Digital made up 15% of all audio plugin brand searches we track, and Valhalla DSP accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about audio plugin brands, Valhalla DSP appeared in one of the five answers and Slate Digital in none.
Who do people search for more?
Slate Digital, about 2 searches for every 1 for Valhalla DSP
Who does AI mention more?
Valhalla DSP, mentioned in 1 of 5 answers, Slate Digital in 0
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Top audio plugin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Valhalla DSP was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Slate Digital did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
FabFilter3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
iZotope3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Soundtoys3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Waves3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Plugin Alliance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Universal Audio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Native Instruments2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
u-he1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Valhalla DSP1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Slate Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about audio plugin brands
5 answers
Asked ChatGPT
“What are the best VST plugins for mixing?”
Asked ChatGPT
“Which companies make the best audio plugins?”
Asked ChatGPT
“What plugins should I buy for music production?”
Searched Google, AI Overview
“vst plugins”
Searched Google, AI Overview
“audio plugins”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Slate Digital or Valhalla DSP more popular in search?
This chart shows how often people search Google for Slate Digital and Valhalla DSP by name. Each line represents a brand's share of searches for all 15 audio plugin brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Slate Digital, Valhalla DSP. The figures are in the table below the chart.
View monthly share of searches table
| Month | FabFilter | Plugin Alliance | Slate Digital | iZotope | u-he | Soundtoys | Valhalla DSP | Waves | Universal Audio | Xfer Records | Kilohearts | Spectrasonics | Native Instruments | Output | Eventide |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 15.1% | 12.4% | 5.6% | 12.4% | 8.6% | 12.4% | 8.3% | 6.8% | 6.8% | 2.6% | 2% | 3.1% | 2% | 1.4% | 0.26% |
| Dec 2025 | 9.1% | 9.1% | 4% | 13.5% | 6.4% | 36.8% | 5% | 3.3% | 5% | 2% | 1.5% | 1.5% | 1.6% | 1.1% | 0.23% |
| Jan 2026 | 16.2% | 13.2% | 7.2% | 13.2% | 8.1% | 8.9% | 8.9% | 5.9% | 4.9% | 3.6% | 2.2% | 2.6% | 2.9% | 2% | 0.22% |
| Feb 2026 | 16.4% | 13.4% | 7.3% | 13.4% | 8.2% | 7.3% | 9% | 6% | 4.9% | 3.7% | 2.7% | 2.7% | 2.9% | 2% | 0.27% |
| Mar 2026 | 15.3% | 12.5% | 6.9% | 15.3% | 8.9% | 8.4% | 8.4% | 5.6% | 4.6% | 3.6% | 2.5% | 3.1% | 2.7% | 1.8% | 0.25% |
| Apr 2026 | 15% | 12.3% | 6.7% | 12.3% | 10.2% | 10.1% | 8.2% | 5.5% | 6.7% | 3.5% | 2.5% | 2.5% | 2.4% | 1.8% | 0.25% |
| May 2026 | 16.2% | 10.8% | 7.2% | 13.2% | 11% | 7.2% | 8.8% | 5.9% | 4.8% | 3.8% | 3.2% | 2.6% | 2.6% | 2.1% | 0.27% |
| Jun 2026 | 17.7% | 11.8% | 7.9% | 11.8% | 10.3% | 7.9% | 7.9% | 5.3% | 5.3% | 3.4% | 2.9% | 2.9% | 2.6% | 2% | 0.29% |
| Jul 2026 | 14.5% | 11.9% | 6.5% | 14.5% | 10.3% | 9.7% | 7.9% | 5.3% | 5.3% | 3.4% | 2.9% | 2.9% | 2.6% | 1.8% | 0.29% |
| Aug 2026 | 15.2% | 12.5% | 6.8% | 12.5% | 10.8% | 8.3% | 8.3% | 5.6% | 4.6% | 3.8% | 3% | 3% | 3% | 2.1% | 0.31% |
| Sep 2026 | 15.6% | 10.4% | 7% | 12.8% | 11.1% | 8.5% | 8.5% | 5.7% | 4.7% | 3.9% | 3.1% | 3.1% | 3.1% | 2.1% | 0.31% |
| Oct 2026 | 15% | 15% | 15% | 10% | 8.7% | 8.2% | 6.7% | 5.5% | 3.7% | 3.1% | 2.5% | 2.5% | 2.4% | 1.6% | 0.25% |
How has branded search for Slate Digital and Valhalla DSP changed worldwide over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: Slate Digital took it in October 2026.
- Across the 12 months ending October 2026, Slate Digital’s share of searches among audio plugin brands worldwide moved from 5.6% to 15%, and its estimated monthly branded searches moved from 40.5K to 60.5K.
- Across the 12 months ending October 2026, Valhalla DSP’s share of searches among audio plugin brands worldwide moved from 8.3% to 6.7%, and its estimated monthly branded searches moved from 60.5K to 27.1K.
How did search popularity change for audio plugin brands worldwide in October 2026?
2 changes
In October 2026, Slate Digital overtook iZotope and 3 others to rank 3rd among audio plugin brands worldwide, with 15% of the searches.
In October 2026, Valhalla DSP lost share of searches among audio plugin brands worldwide, from 8.5% to 6.7%.
How are Slate Digital’s and Valhalla DSP’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Slate Digital’s and Valhalla DSP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Slate Digital
1 branded search term
- slate digital
Valhalla DSP
1 branded search term
- valhalla dsp
Other head-to-heads among audio plugin brands
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