Brandwave

Signal vs Telegram:Which is more popular?

In September 2026, Telegram had more branded searches than Signal among messaging apps worldwide. Telegram had about 31.1 million branded searches, while Signal had 1 million. Telegram made up 8.8% of all messaging app searches we track, and Signal accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about messaging apps, both Signal and Telegram appeared in all five answers. Signal was mentioned before Telegram in every answer.

Among messaging apps worldwide in September 2026

Who do people search for more?

Telegram, about 31 searches for every 1 for Signal

Telegram 31.1M searchesSignal 1M searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Signal in 5 of 5Telegram in 5 of 5

Who does AI recommend more?

Signal, named ahead of Telegram in every answer

Signal first in 5Telegram never first

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Top messaging apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Signal and Telegram showed up in all five answers. Signal was listed before Telegram in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WhatsApp1st
  2. Signal2nd
  3. Telegram3rd
  4. Messenger4th
  5. Discord5th
  6. Viber6th
  7. WeChat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • WhatsApp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Telegram5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Signal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Discord2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Messenger2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Viber1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WeChat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about messaging apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Signal or Telegram more popular in search?

This chart shows how often people search Google for Signal and Telegram by name. Each line represents a brand's share of searches for all seven messaging apps we track, month by month, from English-language searches worldwide.

Signal and Telegram among messaging apps worldwide, by month

Share of searches by month for Telegram, Signal. The figures are in the table below the chart.

View monthly share of searches table
MonthWhatsAppTelegramDiscordMessengerSignalViberWeChat
Oct 202571.8%9.9%11.8%5.3%0.39%0.48%0.32%
Nov 202572.6%10%12%4.4%0.39%0.39%0.26%
Dec 202568.4%11.6%13.8%5%0.45%0.45%0.3%
Jan 202668.4%11.6%13.8%5%0.45%0.45%0.3%
Feb 202670.3%11.8%11.6%5.2%0.46%0.46%0.26%
Mar 202672.6%10%12%4.4%0.39%0.39%0.26%
Apr 202674.3%10.2%10%4.5%0.33%0.4%0.27%
May 202672.7%10%12%4.4%0.32%0.39%0.26%
Jun 202672.6%12.3%9.8%4.4%0.32%0.39%0.26%
Jul 202674.4%10.3%10%4.5%0.27%0.33%0.27%
Aug 202672.7%10%12%4.4%0.32%0.32%0.26%
Sep 202678.1%8.8%8.6%3.8%0.28%0.28%0.23%

How has the Signal and Telegram comparison changed over the last 12 months?

3 findings
  • Telegram was ahead of Signal in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Signal’s share of searches among messaging apps worldwide moved from 0.39% to 0.28%, and its estimated monthly branded searches moved from 1.2M to 1M.
  • Across the 12 months ending September 2026, Telegram’s share of searches among messaging apps worldwide moved from 9.9% to 8.8%, and its estimated monthly branded searches moved from 31.2M to 31.1M.

How did search popularity change for messaging apps worldwide in September 2026?

2 changes
  1. In September 2026, Telegram lost share of searches among messaging apps worldwide, from 10% to 8.8%.

  2. Estimated monthly branded searches for Signal worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Signal’s and Telegram’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Signal

1 branded search term

  • signal

Telegram

2 branded search terms

  • telegram
  • telegram app

How the Brand Demand Index is measured

Other head-to-heads among messaging apps

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