Showtec vs Smoke Factory:Which is searched more?
In August 2026, Smoke Factory had more branded searches than Showtec among fog machine brands worldwide. Smoke Factory was estimated to have 6.6K branded searches compared to Showtec’s 3.6K, and held a 6.2% Share of Search versus Showtec’s 3.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Showtec or Smoke Factory?
Compare the fog machine brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smoke Factory, Showtec. The figures are in the table below the chart.
View monthly share of search table
| Month | Smoke Factory | Showtec |
|---|---|---|
| Oct 2025 | 6.2% | 3.4% |
| Nov 2025 | 6% | 4.9% |
| Dec 2025 | 6.1% | 4.1% |
| Jan 2026 | 6% | 4.9% |
| Feb 2026 | 6% | 4.9% |
| Mar 2026 | 6% | 4.9% |
| Apr 2026 | 6% | 4.9% |
| May 2026 | 5.8% | 8.7% |
| Jun 2026 | 7.3% | 4.8% |
| Jul 2026 | 7.3% | 4.8% |
| Aug 2026 | 6.2% | 3.4% |
| Sep 2026 | — | — |
How has the Showtec and Smoke Factory comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Showtec took it in May 2026, Smoke Factory took it in June 2026.
- Across the 11 months ending August 2026, Showtec’s estimated Share of Search among fog machine brands worldwide held steady at 3.4%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 11 months ending August 2026, Smoke Factory’s estimated Share of Search among fog machine brands worldwide held steady at 6.2%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for fog machine brands worldwide in August 2026?
2 changes
In August 2026, Showtec lost estimated Share of Search among fog machine brands worldwide, from 4.8% to 3.4%.
In August 2026, Smoke Factory lost estimated Share of Search among fog machine brands worldwide, from 7.3% to 6.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Showtec’s and Smoke Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Showtec
1 branded search term
- showtec
Smoke Factory
2 branded search terms
- smoke factory
- smoke factory fog
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.