Brandwave

ShipHero vs Zoho Inventory:Which is more popular?

In September 2026, Zoho Inventory had more branded searches than ShipHero among order management platforms worldwide. Zoho Inventory had about 60,500 branded searches, while ShipHero had 9,900. Zoho Inventory made up 12.9% of all order management platform searches we track, and ShipHero accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about order management platforms, Zoho Inventory appeared in four of the five answers and ShipHero in none.

Among order management platforms worldwide in September 2026

Who do people search for more?

Zoho Inventory, about 6 searches for every 1 for ShipHero

Zoho Inventory 60.5K searchesShipHero 9.9K searches

Who does AI mention more?

Zoho Inventory, mentioned in 4 of 5 answers, ShipHero in 0

Zoho Inventory in 4 of 5ShipHero in 0 of 5

Who does AI recommend more?

Zoho Inventory, the only one of the two named

Zoho Inventory first in 3ShipHero never named

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Top order management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zoho Inventory was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ShipHero did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Linnworks1st
  2. Cin72nd
  3. Zoho Inventory3rd
  4. Brightpearl4th
  5. NetSuite5th
  6. ShipHero–
  7. Orderhive–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zoho Inventory4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cin73 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Linnworks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NetSuite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brightpearl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ShipHero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orderhive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about order management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ShipHero or Zoho Inventory more popular in search?

This chart shows how often people search Google for ShipHero and Zoho Inventory by name. Each line represents a brand's share of searches for all seven order management platforms we track, month by month, from English-language searches worldwide.

ShipHero and Zoho Inventory among order management platforms worldwide, by month

Share of searches by month for Zoho Inventory, ShipHero. The figures are in the table below the chart.

View monthly share of searches table
MonthNetSuiteZoho InventoryCin7ShipHeroLinnworksBrightpearlOrderhive
Oct 202578%12.8%3.9%2.1%2.1%0.94%0.07%
Nov 202575.4%15.2%3.7%2.5%2%1.1%0.07%
Dec 202576%15.3%3.2%2.5%2%0.91%0.07%
Jan 202674.9%15.1%4.4%2.5%2%1.1%0.08%
Feb 202675.9%15.3%3.8%2%2%0.91%0.05%
Mar 202674.8%15%4.6%2.5%2%1.1%0.05%
Apr 202675.3%15.1%4.6%2%2%0.9%0.04%
May 202675.8%15.2%3.9%2%2%0.91%0.03%
Jun 202675.6%15.2%4.6%2%1.7%0.9%0.03%
Jul 202675.6%15.2%4.6%2%1.7%0.9%0.03%
Aug 202678.7%12.9%4.1%2.1%1.4%0.77%0.02%
Sep 202678.5%12.9%4.1%2.1%1.4%0.94%0.02%

How has the ShipHero and Zoho Inventory comparison changed over the last 12 months?

3 findings

How did search popularity change for order management platforms worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Zoho Inventory worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

  2. Estimated monthly branded searches for ShipHero worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ShipHero’s and Zoho Inventory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ShipHero

1 branded search term

  • shiphero

Zoho Inventory

1 branded search term

  • zoho inventory

How the Brand Demand Index is measured

Other head-to-heads among order management platforms

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