SetHero vs Wrapbook:Which is more popular by branded search?
In August 2026, Wrapbook had more branded searches than SetHero among film production management software worldwide. Wrapbook was estimated to have 18.1K branded searches compared to SetHero’s 720, and held a 29.7% Share of Search versus SetHero’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, SetHero or Wrapbook?
Compare the systems film productions run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wrapbook, SetHero. The figures are in the table below the chart.
View monthly share of search table
| Month | StudioBinder | Wrapbook | ShotGrid | Yamdu | SetHero |
|---|---|---|---|---|---|
| Oct 2025 | 60.6% | 22.2% | 12.1% | 3.5% | 1.6% |
| Nov 2025 | 61.2% | 22.4% | 12.2% | 3% | 1.2% |
| Dec 2025 | 58.3% | 26.1% | 11.7% | 2.7% | 1.3% |
| Jan 2026 | 55.9% | 25% | 13.7% | 4% | 1.4% |
| Feb 2026 | 56.3% | 25.2% | 13.8% | 3.3% | 1.4% |
| Mar 2026 | 57.2% | 25.7% | 11.4% | 4.2% | 1.5% |
| Apr 2026 | 58.6% | 26.3% | 9.6% | 4.3% | 1.2% |
| May 2026 | 57.5% | 25.7% | 11.5% | 4.1% | 1.2% |
| Jun 2026 | 52.6% | 28.8% | 12.9% | 4.6% | 1.1% |
| Jul 2026 | 55.8% | 25% | 13.7% | 4% | 1.5% |
| Aug 2026 | 54.3% | 29.7% | 10.8% | 3.9% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the SetHero and Wrapbook comparison changed over the last 12 months?
3 findings
- Wrapbook was ahead of SetHero in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, SetHero’s estimated Share of Search among film production management software worldwide moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 1.3K to 720.
- Across the 11 months ending August 2026, Wrapbook’s estimated Share of Search among film production management software worldwide moved from 22.2% to 29.7%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for film production management software worldwide in August 2026?
2 changes
In August 2026, Wrapbook gained estimated Share of Search among film production management software worldwide, from 25% to 29.7%.
Estimated monthly branded searches for SetHero worldwide fell 44.6% over 11 measured months, from 1.3K to 720 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using SetHero’s and Wrapbook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.