Brandwave

Segway Navimow vs STIGA:Which is more popular?

In September 2026, Segway Navimow had more branded searches than STIGA among robot mower brands worldwide. Segway Navimow had about 101,000 branded searches, while STIGA had 480. Segway Navimow made up 3.3% of all robot mower brand searches we track, and STIGA accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about robot mower brands, Segway Navimow appeared in all five answers and STIGA in none.

Among robot mower brands worldwide in September 2026

Who do people search for more?

Segway Navimow, about 210 searches for every 1 for STIGA

Segway Navimow 101K searchesSTIGA 480 searches

Who does AI mention more?

Segway Navimow, mentioned in every answer we collected

Segway Navimow in 5 of 5STIGA in 0 of 5

Who does AI recommend more?

Segway Navimow, the only one of the two named

Segway Navimow first in 4STIGA never named

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Top robot mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Segway Navimow appeared in all five answers. STIGA did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Segway Navimow1st
  2. Mammotion2nd
  3. Husqvarna3rd
  4. Sunseeker4th
  5. Eufy5th
  6. Worx Landroid6th
  7. Ecovacs Goat7th
  8. Stihl–
  9. Gardena–
  10. +3 more
  11. STIGA–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Segway Navimow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mammotion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunseeker2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eufy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Worx Landroid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecovacs Goat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • STIGA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about robot mower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Segway Navimow or STIGA more popular in search?

This chart shows how often people search Google for Segway Navimow and STIGA by name. Each line represents a brand's share of searches for all 13 robot mower brands we track, month by month, from English-language searches worldwide.

Segway Navimow and STIGA among robot mower brands worldwide, by month

Share of searches by month for Segway Navimow, STIGA. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaStihlEufyGardenaMammotionToroSegway NavimowWorx LandroidEcovacs GoatRobomowMOVA LiDAX UltraSunseekerSTIGA
Oct 202542.9%29.4%14.7%5.4%2.9%2.7%1.1%0.48%0.12%0.14%<0.01%0.06%0.01%
Nov 202535.9%31.6%18.6%5.6%4.4%2%1.3%0.33%0.12%0.15%<0.01%0.04%0.01%
Dec 202533.8%34.1%21.5%5.3%2.3%1.7%0.77%0.21%0.07%0.09%<0.01%0.04%0.01%
Jan 202639.1%31.9%16.8%5%3.2%2.1%1.4%0.2%0.09%0.11%0.09%0.04%0.01%
Feb 202639.6%32.3%13.9%6.2%2.8%2.4%2.1%0.31%0.14%0.17%0.14%0.04%0.02%
Mar 202635.2%26.7%11.5%7.7%7.3%4.3%5.3%1%0.31%0.25%0.31%0.07%0.03%
Apr 202637.7%22.7%8%8%9.5%5.5%5.9%1.6%0.48%0.32%0.32%0.09%0.03%
May 202635.9%21%9.1%9.1%10.9%5.1%6.1%1.5%0.55%0.3%0.37%0.08%0.03%
Jun 202633.8%24.7%10.7%8.7%8.7%4.3%6.5%1.2%0.53%0.29%0.29%0.1%0.02%
Jul 202635.2%26.3%11.3%9.2%6.2%5.4%4.6%0.83%0.37%0.2%0.2%0.1%0.02%
Aug 202635.4%26.9%14.1%7.7%5.1%5.5%3.9%0.7%0.25%0.17%0.17%0.07%0.01%
Sep 202636.7%28.6%14.9%6.7%4.4%4.1%3.3%0.6%0.27%0.18%0.15%0.07%0.02%

How has the Segway Navimow and STIGA comparison changed over the last 12 months?

3 findings
  • Segway Navimow was ahead of STIGA in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Segway Navimow’s share of searches among robot mower brands worldwide moved from 1.1% to 3.3%, and its estimated monthly branded searches moved from 32.9K to 101K.
  • Across the 12 months ending September 2026, STIGA’s share of searches among robot mower brands worldwide moved from 0.01% to 0.02%, and its estimated monthly branded searches moved from 320 to 480.

How did search popularity change for robot mower brands worldwide in September 2026?

2 changes

  1. In September 2026, Segway Navimow lost share of searches among robot mower brands worldwide, from 3.9% to 3.3%.

  2. Estimated monthly branded searches for STIGA worldwide rose 50% over 12 measured months, from 320 to 480 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Segway Navimow’s and STIGA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Segway Navimow

3 branded search terms

  • navimow
  • segway navimow
  • segwaynavimow

STIGA

1 branded search term

  • stiga robotic mower

How the Brand Demand Index is measured

Other head-to-heads among robot mower brands

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