SeatGeek vs Universe:Which is more popular by branded search?
In August 2026, SeatGeek had more branded searches than Universe among ticketing software worldwide. SeatGeek was estimated to have 1.8M branded searches compared to Universe’s 14.8K, and held an 11% Share of Search versus Universe’s 0.09%. These are worldwide searches for English-language branded terms.
Follow SeatGeek vs Universe and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, SeatGeek or Universe?
Compare the ticketing software people book with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SeatGeek, Universe. The figures are in the table below the chart.
View monthly share of search table
| Month | Ticketmaster | SeatGeek | Eventbrite | Universe | Eventix | Tixly |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.6% | 9% | 9.2% | 0.07% | 0.04% | <0.01% |
| Nov 2025 | 85.7% | 6.3% | 7.9% | 0.06% | 0.03% | <0.01% |
| Dec 2025 | 85.7% | 6.3% | 7.9% | 0.08% | 0.03% | 0.01% |
| Jan 2026 | 88.9% | 6.5% | 4.5% | 0.04% | 0.02% | <0.01% |
| Feb 2026 | 85.6% | 6.3% | 7.9% | 0.08% | 0.03% | 0.01% |
| Mar 2026 | 82.9% | 7.4% | 9.5% | 0.09% | 0.03% | 0.01% |
| Apr 2026 | 89% | 5.4% | 5.5% | 0.04% | 0.02% | <0.01% |
| May 2026 | 86.9% | 6.4% | 6.6% | 0.06% | 0.02% | <0.01% |
| Jun 2026 | 83.1% | 9.2% | 7.7% | 0.06% | 0.01% | <0.01% |
| Jul 2026 | 80% | 10.8% | 9.1% | 0.11% | 0.02% | <0.01% |
| Aug 2026 | 81.4% | 11% | 7.5% | 0.09% | 0.02% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the SeatGeek and Universe comparison changed over the last 12 months?
3 findings
- SeatGeek was ahead of Universe in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, SeatGeek’s estimated Share of Search among ticketing software worldwide moved from 9% to 11%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 11 months ending August 2026, Universe’s estimated Share of Search among ticketing software worldwide moved from 0.07% to 0.09%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for ticketing software worldwide in August 2026?
1 change
SeatGeek’s estimated Share of Search among ticketing software worldwide has gained ground for 3 months in a row, from 6.4% to 11% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using SeatGeek’s and Universe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.