Sales Layer vs Syndigo:Which is searched more?
In September 2026, Syndigo had more branded searches than Sales Layer among product information management platforms worldwide. Syndigo had about 9,900 branded searches, while Sales Layer had 1,420. Syndigo made up 24.5% of all product information management platform searches we track, and Sales Layer accounted for 3.5%. These are worldwide searches for English-language branded terms.
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Is Sales Layer or Syndigo more popular in search?
Compare services and tools used to organize product information and distribute it across commerce channels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Syndigo, Sales Layer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Akeneo | Pimcore | Syndigo | Plytix | Sales Layer | inriver PIM | Salsify |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 29% | 19.1% | 11.2% | 3.5% | 1.9% | 1.1% |
| Nov 2025 | 34.6% | 29.3% | 19.2% | 9.3% | 4.1% | 2.1% | 1.4% |
| Dec 2025 | 39.3% | 27.2% | 17.8% | 8.6% | 3.9% | 1.9% | 1.3% |
| Jan 2026 | 39.5% | 27.2% | 18% | 8.8% | 3.3% | 2% | 1.3% |
| Feb 2026 | 39% | 27.1% | 17.8% | 8.8% | 3.9% | 2.2% | 1.3% |
| Mar 2026 | 37.7% | 25.3% | 20.2% | 9.9% | 3.6% | 2% | 1.2% |
| Apr 2026 | 41.4% | 23.5% | 18.9% | 9.2% | 3.4% | 2.3% | 1.4% |
| May 2026 | 36.1% | 24.1% | 23.7% | 9.3% | 3.5% | 2.1% | 1.2% |
| Jun 2026 | 40% | 22.6% | 22.3% | 8.8% | 3.2% | 2% | 1.1% |
| Jul 2026 | 39% | 26% | 21% | 8.3% | 2.9% | 1.5% | 1.2% |
| Aug 2026 | 35.5% | 24.6% | 24.3% | 9.5% | 2.9% | 2.2% | 0.96% |
| Sep 2026 | 34.7% | 24.8% | 24.5% | 9.5% | 3.5% | 1.8% | 1.2% |
How has the Sales Layer and Syndigo comparison changed over the last 12 months?
3 findings
- Syndigo was ahead of Sales Layer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sales Layer’s share of searches among product information management platforms worldwide held steady at 3.5%, and its estimated monthly branded searches moved from 1.8K to 1.4K.
- Across the 12 months ending September 2026, Syndigo’s share of searches among product information management platforms worldwide moved from 19.1% to 24.5%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for product information management platforms worldwide in September 2026?
1 change
In September 2026, Sales Layer gained share of searches among product information management platforms worldwide, from 2.9% to 3.5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Sales Layer’s and Syndigo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sales Layer
3 branded search terms
- pim sales layer
- sales layer pim
- saleslayer
Syndigo
1 branded search term
- syndigo
Other head-to-heads among product information management platforms
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