Russell Reynolds vs Spencer Stuart:Which is more popular by branded search?
In August 2026, Spencer Stuart had more branded searches than Russell Reynolds among executive search firms worldwide. Spencer Stuart was estimated to have 33.1K branded searches compared to Russell Reynolds’ 9.9K, and held a 17.8% Share of Search versus Russell Reynolds’ 5.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Russell Reynolds or Spencer Stuart?
Compare the firms that recruit senior leaders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Spencer Stuart, Russell Reynolds. The figures are in the table below the chart.
View monthly share of search table
| Month | Korn Ferry | Heidrick & Struggles | Spencer Stuart | Russell Reynolds | Egon Zehnder |
|---|---|---|---|---|---|
| Oct 2025 | 56.3% | 20.6% | 16.9% | 6.2% | — |
| Nov 2025 | 58.4% | 17.6% | 17.6% | 6.4% | — |
| Dec 2025 | 63.2% | 15.6% | 15.6% | 5.7% | — |
| Jan 2026 | 58.1% | 21.3% | 14.2% | 6.4% | — |
| Feb 2026 | 57.6% | 17.3% | 17.3% | 7.7% | — |
| Mar 2026 | 58.5% | 17.5% | 17.5% | 6.4% | — |
| Apr 2026 | 61.2% | 15% | 18.4% | 5.5% | — |
| May 2026 | 58.4% | 17.6% | 17.6% | 6.4% | — |
| Jun 2026 | 63.3% | 15.5% | 15.5% | 5.7% | — |
| Jul 2026 | 63.3% | 15.5% | 15.5% | 5.7% | — |
| Aug 2026 | 59.1% | 17.8% | 17.8% | 5.3% | — |
| Sep 2026 | — | — | — | — | — |
How has the Russell Reynolds and Spencer Stuart comparison changed over the last 12 months?
3 findings
- Spencer Stuart was ahead of Russell Reynolds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Russell Reynolds’ estimated Share of Search among executive search firms worldwide moved from 6.2% to 5.3%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
- Across the 11 months ending August 2026, Spencer Stuart’s estimated Share of Search among executive search firms worldwide moved from 16.9% to 17.8%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for executive search firms worldwide in August 2026?
2 changes
In August 2026, Spencer Stuart gained estimated Share of Search among executive search firms worldwide, from 15.5% to 17.8%.
Estimated monthly branded searches for Russell Reynolds worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Russell Reynolds’ and Spencer Stuart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Russell Reynolds
1 branded search term
- russell reynolds
Spencer Stuart
1 branded search term
- spencer stuart
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.