Brandwave

Roboflow vs Ultralytics:Which is more popular?

In September 2026, Roboflow had more branded searches than Ultralytics among computer vision platforms worldwide. Roboflow had about 135,000 branded searches, while Ultralytics had 22,200. Roboflow made up 46% of all computer vision platform searches we track, and Ultralytics accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about computer vision platforms, Roboflow appeared in all five answers and Ultralytics in three. Roboflow was mentioned before Ultralytics in every answer.

Among computer vision platforms worldwide in September 2026

Who do people search for more?

Roboflow, about 6 searches for every 1 for Ultralytics

Roboflow 135K searchesUltralytics 22.2K searches

Who does AI mention more?

Roboflow, mentioned in every answer we collected

Roboflow in 5 of 5Ultralytics in 3 of 5

Who does AI recommend more?

Roboflow, named ahead of Ultralytics in every answer

Roboflow first in 5Ultralytics never first

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Top computer vision platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Roboflow appeared in all five answers. Ultralytics was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Roboflow was listed before Ultralytics in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roboflow1st
  2. OpenCV2nd
  3. Ultralytics3rd
  4. Amazon Rekognition4th
  5. Encord–
  6. Clarifai–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Roboflow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OpenCV3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ultralytics3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Rekognition3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Encord0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clarifai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about computer vision platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Roboflow or Ultralytics more popular in search?

This chart shows how often people search Google for Roboflow and Ultralytics by name. Each line represents a brand's share of searches for all six computer vision platforms we track, month by month, from English-language searches worldwide.

Roboflow and Ultralytics among computer vision platforms worldwide, by month

Share of searches by month for Roboflow, Ultralytics. The figures are in the table below the chart.

View monthly share of searches table
MonthRoboflowOpenCVUltralyticsEncordAmazon RekognitionClarifai
Oct 202545.7%37.4%9.2%2.7%2.7%2.2%
Nov 202546.1%37.7%9.3%2.3%2.8%1.8%
Dec 202551%34%8.4%2%2.5%2%
Jan 202649.9%33.2%10%2.4%2.4%2%
Feb 202650.5%33.7%8.3%3%2.5%2%
Mar 202645.7%37.4%9.2%3.3%2.2%2.2%
Apr 202655.6%30.5%7.5%2.7%1.8%1.8%
May 202650.7%33.8%8.3%3%2%2%
Jun 202650.7%33.8%8.3%3.7%2%1.4%
Jul 202646.8%38.2%7.7%4.2%1.9%1.2%
Aug 202650.4%33.8%8.3%4.5%2%1.1%
Sep 202646%37.5%7.6%6.2%1.8%0.99%

How has the Roboflow and Ultralytics comparison changed over the last 12 months?

3 findings

How did search popularity change for computer vision platforms worldwide in September 2026?

2 changes
  1. In September 2026, Roboflow lost share of searches among computer vision platforms worldwide, from 50.4% to 46%.

  2. In September 2026, Ultralytics lost share of searches among computer vision platforms worldwide, from 8.3% to 7.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Roboflow’s and Ultralytics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Roboflow

1 branded search term

  • roboflow

Ultralytics

1 branded search term

  • ultralytics

How the Brand Demand Index is measured

Other head-to-heads among computer vision platforms

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