Brandwave

Rent Centric vs TSD:Which is more popular?

In September 2026, TSD had more branded searches than Rent Centric among car rental software worldwide. TSD had about 5,400 branded searches, while Rent Centric had 2,900. TSD made up 33.9% of all car rental software searches we track, and Rent Centric accounted for 18.2%. When we asked ChatGPT and Google AI Overviews about car rental software, Rent Centric appeared in one of the five answers and TSD in none.

Among car rental software worldwide in September 2026

Who do people search for more?

TSD, about 86% more searches than Rent Centric

TSD 5.4K searchesRent Centric 2.9K searches

Who does AI mention more?

Rent Centric, mentioned in 1 of 5 answers, TSD in 0

Rent Centric in 1 of 5TSD in 0 of 5

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Top car rental software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rent Centric was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. TSD did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HQ Rental Software1st
  2. Rentsyst2nd
  3. RentALL3rd
  4. Nomora4th
  5. Coastr5th
  6. Rent Centric6th
  7. TSD–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HQ Rental Software5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rentsyst4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nomora3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RentALL3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coastr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rent Centric1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TSD0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car rental software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Rent Centric or TSD more popular in search?

This chart shows how often people search Google for Rent Centric and TSD by name. Each line represents a brand's share of searches for all seven car rental software we track, month by month, from English-language searches worldwide.

Rent Centric and TSD among car rental software worldwide, by month

Share of searches by month for TSD, Rent Centric. The figures are in the table below the chart.

View monthly share of searches table
MonthTSDNomoraRent CentricRentsystHQ Rental SoftwareCoastrRentALL
Oct 202540.8%6.7%18.1%14.4%9.8%7.6%2.6%
Nov 202536.1%19.4%16.1%10.7%8.7%6.7%2.3%
Dec 202544.1%8.7%19.4%10.7%8.7%5.9%2.5%
Jan 202638.9%7.2%20.9%11.5%11.5%7.2%2.7%
Feb 202641.1%7.6%18.3%9.9%12.2%7.6%3.3%
Mar 202638.8%7.2%20.8%11.5%11.5%7.2%3.1%
Apr 202639.2%7.3%21%11.6%11.6%6.4%2.9%
May 202639.9%7.4%21.4%9.6%11.8%7.4%2.4%
Jun 202638.4%20.9%16.9%7.6%9.3%5.1%1.8%
Jul 202634.5%15.3%18.5%12.1%12.1%5.6%1.7%
Aug 202634.3%15.3%22.9%10.2%10.2%5.6%1.6%
Sep 202633.9%18.2%18.2%11.9%10%6.3%1.6%

How has the Rent Centric and TSD comparison changed over the last 12 months?

3 findings
  • TSD was ahead of Rent Centric in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Rent Centric’s share of searches among car rental software worldwide moved from 18.1% to 18.2%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
  • Across the 12 months ending September 2026, TSD’s share of searches among car rental software worldwide moved from 40.8% to 33.9%, and its estimated monthly branded searches held steady at 5.4K.

How did search popularity change for car rental software worldwide in September 2026?

3 changes
  1. In September 2026, Nomora overtook Rent Centric to rank 2nd among car rental software worldwide, with 18.2% of the searches.

  2. In September 2026, Rent Centric lost share of searches among car rental software worldwide, from 22.9% to 18.2%.

  3. TSD’s share of searches among car rental software worldwide has lost ground for 3 months in a row, from 38.4% to 33.9% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Rent Centric’s and TSD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rent Centric

1 branded search term

  • rent centric

TSD

1 branded search term

  • tsd rental

How the Brand Demand Index is measured

Other head-to-heads among car rental software

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