Refinitiv vs Unit21:Which is more popular?
In September 2026, Unit21 had more branded searches than Refinitiv among anti money laundering platforms worldwide. Unit21 had about 74,000 branded searches, while Refinitiv had 33,100. Unit21 made up 43% of all anti money laundering platform searches we track, and Refinitiv accounted for 19.2%. When we asked ChatGPT and Google AI Overviews about anti money laundering platforms, Unit21 appeared in three of the five answers and Refinitiv in none.
Who do people search for more?
Unit21, about 2 searches for every 1 for Refinitiv
Who does AI mention more?
Unit21, mentioned in 3 of 5 answers, Refinitiv in 0
Who does AI recommend more?
Unit21, the only one of the two named
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Top anti money laundering platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Unit21 was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Refinitiv did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
NICE Actimize5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ComplyAdvantage4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Unit213 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fenergo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Flagright2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Napier AI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Refinitiv0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chainalysis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Feedzai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about anti money laundering platforms
5 answers
Asked ChatGPT
“Which anti money laundering platform should I use?”
Asked ChatGPT
“What are the best anti money laundering platforms?”
Asked ChatGPT
“What's the best anti money laundering platform for a compliance team?”
Searched Google, AI Overview
“anti money laundering platforms”
Searched Google, AI Overview
“best aml software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Refinitiv or Unit21 more popular in search?
This chart shows how often people search Google for Refinitiv and Unit21 by name. Each line represents a brand's share of searches for all nine anti money laundering platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Unit21, Refinitiv. The figures are in the table below the chart.
View monthly share of searches table
| Month | Unit21 | Refinitiv | Chainalysis | ComplyAdvantage | Feedzai | Fenergo | NICE Actimize | Flagright | Napier AI |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 27.7% | 15.2% | 6.8% | 8.3% | 6.8% | 5.5% | 0.9% | 1.1% |
| Nov 2025 | 30.6% | 25% | 16.7% | 6.1% | 6.1% | 6.1% | 7.5% | 0.99% | 0.8% |
| Dec 2025 | 39.7% | 21.7% | 14.6% | 5.3% | 6.5% | 4.3% | 6.5% | 0.85% | 0.58% |
| Jan 2026 | 35% | 23.4% | 15.7% | 5.7% | 5.7% | 5.7% | 7% | 1.1% | 0.75% |
| Feb 2026 | 35.7% | 23.9% | 16% | 5.8% | 5.8% | 4.8% | 5.8% | 1.1% | 0.94% |
| Mar 2026 | 32.3% | 26.4% | 14.5% | 6.5% | 6.5% | 5.3% | 6.5% | 1.3% | 0.85% |
| Apr 2026 | 34.8% | 23.3% | 15.6% | 7% | 5.7% | 4.7% | 7% | 1.1% | 0.92% |
| May 2026 | 36.8% | 20.1% | 16.5% | 6% | 6% | 4.9% | 7.4% | 1.5% | 0.79% |
| Jun 2026 | 38.3% | 21% | 14.1% | 6.3% | 6.3% | 5.1% | 6.3% | 1.8% | 0.82% |
| Jul 2026 | 45.3% | 16.6% | 13.6% | 6.1% | 6.1% | 5% | 5% | 1.8% | 0.8% |
| Aug 2026 | 47% | 17.2% | 14.1% | 5.1% | 5.1% | 4.2% | 5.1% | 1.5% | 0.63% |
| Sep 2026 | 43% | 19.2% | 12.9% | 5.8% | 5.8% | 5.8% | 5.8% | 1.1% | 0.76% |
How has the Refinitiv and Unit21 comparison changed over the last 12 months?
3 findings
- Unit21 was ahead of Refinitiv in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Refinitiv’s share of searches among anti money laundering platforms worldwide moved from 27.7% to 19.2%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
- Across the 12 months ending September 2026, Unit21’s share of searches among anti money laundering platforms worldwide moved from 27.7% to 43%, and its estimated monthly branded searches moved from 49.5K to 74K.
How did search popularity change for anti money laundering platforms worldwide in September 2026?
2 changes
In September 2026, Refinitiv gained share of searches among anti money laundering platforms worldwide, from 17.2% to 19.2%.
In September 2026, Unit21 lost share of searches among anti money laundering platforms worldwide, from 47% to 43%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Refinitiv’s and Unit21’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among anti money laundering platforms
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