Reddit vs Summit:Which is searched more?
In September 2026, Reddit had more branded searches than Summit among snowshoe brands worldwide. Reddit was estimated to have 55.6M branded searches compared to Summit’s 90, and held a 58.2% Share of Search versus Summit’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Reddit or Summit?
Compare the snowshoe brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Reddit, Summit. The figures are in the table below the chart.
View monthly share of search table
| Month | Airbnb | Vrbo | MAC | Summit | |
|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 43.5% | 3.2% | 0.09% | <0.01% |
| Nov 2025 | 53.2% | 43.5% | 3.2% | 0.13% | <0.01% |
| Dec 2025 | 53.2% | 43.5% | 3.2% | 0.13% | <0.01% |
| Jan 2026 | 52.8% | 43.2% | 3.9% | 0.07% | <0.01% |
| Feb 2026 | 57.3% | 38.4% | 4.2% | 0.08% | <0.01% |
| Mar 2026 | 52.8% | 43.2% | 3.9% | 0.07% | <0.01% |
| Apr 2026 | 53.2% | 43.5% | 3.2% | 0.07% | <0.01% |
| May 2026 | 53.2% | 43.5% | 3.2% | 0.07% | <0.01% |
| Jun 2026 | 52.8% | 43.2% | 3.9% | 0.06% | <0.01% |
| Jul 2026 | 48.2% | 48.2% | 3.5% | 0.06% | <0.01% |
| Aug 2026 | 58.2% | 38.9% | 2.9% | 0.06% | <0.01% |
| Sep 2026 | 58.2% | 38.9% | 2.9% | 0.08% | <0.01% |
How has the Reddit and Summit comparison changed over the last 12 months?
3 findings
- Reddit was ahead of Summit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Reddit’s estimated Share of Search among snowshoe brands worldwide moved from 53.2% to 58.2%, and its estimated monthly branded searches moved from 45.5M to 55.6M.
- Across the 12 months ending September 2026, Summit’s estimated Share of Search among snowshoe brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 70 to 90.
How did search popularity change for snowshoe brands worldwide in September 2026?
2 changes
Other head-to-heads among snowshoe brands
How each brand is measured
Brandwave collects information about searches that people make online using Reddit’s and Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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