Brandwave

RedCircle vs Supporting Cast:Which is more popular by branded search?

In August 2026, RedCircle had more branded searches than Supporting Cast among podcast monetisation platforms worldwide. RedCircle was estimated to have 91.6K branded searches compared to Supporting Cast’s 3.6K, and held a 2.2% Share of Search versus Supporting Cast’s 0.09%. These are worldwide searches for English-language branded terms.

Share of Search among podcast monetisation platforms worldwide in August 2026Which is more popular in search, RedCircle or Supporting Cast?
RedCircle2.2%91.6K searches
vs
Supporting Cast0.09%3.6K searches
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Which is more popular in search, RedCircle or Supporting Cast?

Compare platforms podcasters use to charge listeners and sell premium audio. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

RedCircle and Supporting Cast among podcast monetisation platforms worldwide, by month

Share of Search by month for RedCircle, Supporting Cast. The figures are in the table below the chart.

View monthly share of search table
MonthPatreonRedCircleAcastSupercastSupporting Cast
Oct 202595.6%3.2%0.94%0.23%0.04%
Nov 202596.2%2.6%0.95%0.19%0.04%
Dec 202596.4%2.6%0.78%0.19%0.04%
Jan 202696.5%2.6%0.64%0.19%0.04%
Feb 202695.8%3.2%0.77%0.23%0.04%
Mar 202696.4%2.6%0.78%0.19%0.04%
Apr 202695.8%3.2%0.77%0.23%0.04%
May 202696.5%2.6%0.64%0.19%0.03%
Jun 202697%2.2%0.64%0.19%0.04%
Jul 202696.5%2.6%0.64%0.19%0.07%
Aug 202696.9%2.2%0.64%0.16%0.09%
Sep 2026—————

How has the RedCircle and Supporting Cast comparison changed over the last 12 months?

How did search popularity change for podcast monetisation platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Supporting Cast worldwide rose 176.9% over 11 measured months, from 1.3K to 3.6K in August 2026.

  2. Estimated monthly branded searches for RedCircle worldwide fell 17.9% over 11 measured months, from 111K to 91.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using RedCircle’s and Supporting Cast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

RedCircle

3 branded search terms

  • redcircle
  • redcircle podcast
  • redcircle podcast hosting

Supporting Cast

1 branded search term

  • supporting cast

How the Brand Demand Index is measured

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