RCS vs WideOrbit:Which is more popular by branded search?
In August 2026, RCS had more branded searches than WideOrbit among radio automation software worldwide. RCS was estimated to have 301K branded searches compared to WideOrbit’s 1.9K, and held a 60% Share of Search versus WideOrbit’s 0.38%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, RCS or WideOrbit?
Compare the systems radio stations play out from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for RCS, WideOrbit. The figures are in the table below the chart.
View monthly share of search table
| Month | RCS | RadioDJ | ENCO | WideOrbit | PlayoutONE |
|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 47.2% | 5.2% | 0.38% | 0.11% |
| Nov 2025 | 47.2% | 47.2% | 5.2% | 0.3% | 0.16% |
| Dec 2025 | 47.6% | 47.6% | 4.3% | 0.3% | 0.14% |
| Jan 2026 | 47.2% | 47.2% | 5.2% | 0.3% | 0.16% |
| Feb 2026 | 42.6% | 52.2% | 4.7% | 0.33% | 0.15% |
| Mar 2026 | 47.2% | 47.2% | 5.2% | 0.38% | 0.14% |
| Apr 2026 | 47.6% | 47.6% | 4.3% | 0.3% | 0.14% |
| May 2026 | 47.2% | 47.2% | 5.2% | 0.25% | 0.11% |
| Jun 2026 | 52.2% | 42.7% | 4.7% | 0.28% | 0.12% |
| Jul 2026 | 52.2% | 42.7% | 4.7% | 0.33% | 0.12% |
| Aug 2026 | 60% | 32.9% | 6.6% | 0.38% | 0.14% |
| Sep 2026 | — | — | — | — | — |
How has the RCS and WideOrbit comparison changed over the last 12 months?
3 findings
- RCS was ahead of WideOrbit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, RCS’s estimated Share of Search among radio automation software worldwide moved from 47.2% to 60%, and its estimated monthly branded searches held steady at 301K.
- Across the 11 months ending August 2026, WideOrbit’s estimated Share of Search among radio automation software worldwide held steady at 0.38%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for radio automation software worldwide in August 2026?
2 changes
In August 2026, RCS gained estimated Share of Search among radio automation software worldwide, from 52.2% to 60%.
Estimated monthly branded searches for WideOrbit worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using RCS’s and WideOrbit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.