Ray-Ban vs Versace:Which is searched more?
In September 2026, Ray-Ban had more branded searches than Versace among sunglasses Men brands worldwide. Ray-Ban was estimated to have 2.2M branded searches compared to Versace’s 1.2M, and held a 15.3% Share of Search versus Versace’s 8.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ray-Ban or Versace?
Compare the sunglasses men brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ray-Ban, Versace. The figures are in the table below the chart.
View monthly share of search table
| Month | Cartier | Gucci | Burberry | Ray-Ban | Prada | Tom Ford | Versace | Dior |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.7% | 20.7% | 13.8% | 11.3% | 13.8% | 7.5% | 9.3% | 2.8% |
| Nov 2025 | 18.7% | 18.7% | 15.3% | 15.3% | 12.5% | 6.8% | 10.2% | 2.5% |
| Dec 2025 | 16.8% | 20.5% | 13.7% | 13.7% | 13.7% | 7.5% | 11.2% | 2.8% |
| Jan 2026 | 19.7% | 19.7% | 13.2% | 13.2% | 13.2% | 7.2% | 10.8% | 3.2% |
| Feb 2026 | 19.1% | 19.1% | 12.8% | 15.6% | 12.8% | 7% | 10.5% | 3.1% |
| Mar 2026 | 17.7% | 21.7% | 11.9% | 17.7% | 11.9% | 6.5% | 9.7% | 2.9% |
| Apr 2026 | 16.6% | 20.4% | 11.1% | 20.4% | 13.6% | 6.1% | 9.1% | 2.7% |
| May 2026 | 19.1% | 19.1% | 10.5% | 19.1% | 12.8% | 5.7% | 10.5% | 3.1% |
| Jun 2026 | 18.3% | 18.3% | 10% | 22.4% | 12.3% | 5.5% | 10% | 3% |
| Jul 2026 | 18% | 18% | 9.9% | 22% | 12% | 6.6% | 9.9% | 3.6% |
| Aug 2026 | 18.4% | 18.4% | 12.3% | 18.4% | 12.3% | 6.7% | 10% | 3.7% |
| Sep 2026 | 18.7% | 18.7% | 15.3% | 15.3% | 12.5% | 8.3% | 8.3% | 3.1% |
How has the Ray-Ban and Versace comparison changed over the last 12 months?
3 findings
- Ray-Ban was ahead of Versace in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ray-Ban’s estimated Share of Search among sunglasses Men brands worldwide moved from 11.3% to 15.3%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
- Across the 12 months ending September 2026, Versace’s estimated Share of Search among sunglasses Men brands worldwide moved from 9.3% to 8.3%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
How did search popularity change for sunglasses Men brands worldwide in September 2026?
4 changes
In September 2026, Burberry overtook Ray-Ban to rank 3rd among sunglasses Men brands worldwide, with 15.3% estimated Share of Search.
In September 2026, Tom Ford overtook Versace to rank 6th among sunglasses Men brands worldwide, with 8.3% estimated Share of Search.
In September 2026, Ray-Ban lost estimated Share of Search among sunglasses Men brands worldwide, from 18.4% to 15.3%.
In September 2026, Versace lost estimated Share of Search among sunglasses Men brands worldwide, from 10% to 8.3%.
Other head-to-heads among sunglasses Men brands
How each brand is measured
Brandwave collects information about searches that people make online using Ray-Ban’s and Versace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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