Brandwave

Pushpay vs Vanco:Which is more popular?

In September 2026, Vanco had more branded searches than Pushpay among church giving platforms worldwide. Vanco had about 201,000 branded searches, while Pushpay had 14,800. Vanco made up 49% of all church giving platform searches we track, and Pushpay accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about church giving platforms, Pushpay appeared in three of the five answers and Vanco in none.

Among church giving platforms worldwide in September 2026

Who do people search for more?

Vanco, about 14 searches for every 1 for Pushpay

Vanco 201K searchesPushpay 14.8K searches

Who does AI mention more?

Pushpay, mentioned in 3 of 5 answers, Vanco in 0

Pushpay in 3 of 5Vanco in 0 of 5

Who does AI recommend more?

Pushpay, the only one of the two named

Pushpay first in 3Vanco never named

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Top church giving platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pushpay was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Vanco did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tithe.ly1st
  2. Planning Center2nd
  3. Givelify3rd
  4. Pushpay4th
  5. Subsplash5th
  6. EasyTithe6th
  7. Vanco–
  8. SecureGive–
  9. Kindrid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tithe.ly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Givelify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Planning Center4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pushpay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Subsplash2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EasyTithe1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vanco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SecureGive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kindrid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about church giving platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Pushpay or Vanco more popular in search?

This chart shows how often people search Google for Pushpay and Vanco by name. Each line represents a brand's share of searches for all nine church giving platforms we track, month by month, from English-language searches worldwide.

Pushpay and Vanco among church giving platforms worldwide, by month

Share of searches by month for Vanco, Pushpay. The figures are in the table below the chart.

View monthly share of searches table
MonthVancoTithe.lyGivelifySubsplashPushpayEasyTitheSecureGiveKindridPlanning Center
Oct 202550.1%34.7%5.5%4.5%3.7%0.59%0.39%0.33%0.26%
Nov 202545.9%38.9%6.2%4.1%3.4%0.55%0.43%0.3%0.3%
Dec 202545.7%39%6.2%4.1%3.4%0.55%0.43%0.3%0.36%
Jan 202643.6%37.5%7.2%5.9%3.9%0.78%0.52%0.28%0.35%
Feb 202644.8%38.3%6%4.9%4%0.65%0.54%0.36%0.36%
Mar 202648.7%34%6.6%5.4%3.6%0.57%0.48%0.32%0.38%
Apr 202649.5%34.3%6.7%4.5%3.6%0.48%0.38%0.32%0.32%
May 202645.4%38.5%6.1%5%3.3%0.54%0.36%0.29%0.36%
Jun 202649.2%34.4%6.6%5.4%3%0.47%0.39%0.32%0.24%
Jul 202648.9%34.1%6.6%5.4%3.6%0.46%0.39%0.32%0.21%
Aug 202648.9%34.1%6.6%5.4%3.6%0.46%0.46%0.32%0.18%
Sep 202649%34%6.6%5.4%3.6%0.46%0.46%0.32%0.21%

How has the Pushpay and Vanco comparison changed over the last 12 months?

3 findings
  • Vanco was ahead of Pushpay in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Pushpay’s share of searches among church giving platforms worldwide moved from 3.7% to 3.6%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, Vanco’s share of searches among church giving platforms worldwide moved from 50.1% to 49%, and its estimated monthly branded searches moved from 246K to 201K.

How did search popularity change for church giving platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Vanco worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  2. Estimated monthly branded searches for Pushpay worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Pushpay’s and Vanco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pushpay

1 branded search term

  • pushpay

Vanco

1 branded search term

  • vanco

How the Brand Demand Index is measured

Other head-to-heads among church giving platforms

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