Pushpay vs Subsplash:Which is more popular?
In September 2026, Subsplash had more branded searches than Pushpay among church giving platforms worldwide. Subsplash had about 22,200 branded searches, while Pushpay had 14,800. Subsplash made up 5.4% of all church giving platform searches we track, and Pushpay accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about church giving platforms, Pushpay appeared in three of the five answers and Subsplash in two. Pushpay was mentioned before Subsplash in two out of three answers that named either.
Who do people search for more?
Subsplash, about 50% more searches than Pushpay
Who does AI mention more?
Pushpay, mentioned in 3 of 5 answers, Subsplash in 2
Who does AI recommend more?
Pushpay, named ahead of Subsplash in 2 of 3 answers
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Top church giving platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pushpay was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Subsplash was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pushpay was listed before Subsplash in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tithe.ly1st
Planning Center2nd
Givelify3rd- Pushpay4th
- Subsplash5th
EasyTithe6th
Vanco–
SecureGive–- Kindrid–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tithe.ly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Givelify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Planning Center4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pushpay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Subsplash2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- EasyTithe1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vanco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SecureGive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kindrid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about church giving platforms
5 answers
Asked ChatGPT
“Which church giving platform should I use?”
Asked ChatGPT
“What are the best church giving platforms?”
Asked ChatGPT
“What's the best church giving platform for a small church?”
Searched Google, AI Overview
“tithing app”
Searched Google, AI Overview
“online giving for churches”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Pushpay or Subsplash more popular in search?
This chart shows how often people search Google for Pushpay and Subsplash by name. Each line represents a brand's share of searches for all nine church giving platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Subsplash, Pushpay. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vanco | Tithe.ly | Givelify | Subsplash | Pushpay | EasyTithe | SecureGive | Kindrid | Planning Center |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.1% | 34.7% | 5.5% | 4.5% | 3.7% | 0.59% | 0.39% | 0.33% | 0.26% |
| Nov 2025 | 45.9% | 38.9% | 6.2% | 4.1% | 3.4% | 0.55% | 0.43% | 0.3% | 0.3% |
| Dec 2025 | 45.7% | 39% | 6.2% | 4.1% | 3.4% | 0.55% | 0.43% | 0.3% | 0.36% |
| Jan 2026 | 43.6% | 37.5% | 7.2% | 5.9% | 3.9% | 0.78% | 0.52% | 0.28% | 0.35% |
| Feb 2026 | 44.8% | 38.3% | 6% | 4.9% | 4% | 0.65% | 0.54% | 0.36% | 0.36% |
| Mar 2026 | 48.7% | 34% | 6.6% | 5.4% | 3.6% | 0.57% | 0.48% | 0.32% | 0.38% |
| Apr 2026 | 49.5% | 34.3% | 6.7% | 4.5% | 3.6% | 0.48% | 0.38% | 0.32% | 0.32% |
| May 2026 | 45.4% | 38.5% | 6.1% | 5% | 3.3% | 0.54% | 0.36% | 0.29% | 0.36% |
| Jun 2026 | 49.2% | 34.4% | 6.6% | 5.4% | 3% | 0.47% | 0.39% | 0.32% | 0.24% |
| Jul 2026 | 48.9% | 34.1% | 6.6% | 5.4% | 3.6% | 0.46% | 0.39% | 0.32% | 0.21% |
| Aug 2026 | 48.9% | 34.1% | 6.6% | 5.4% | 3.6% | 0.46% | 0.46% | 0.32% | 0.18% |
| Sep 2026 | 49% | 34% | 6.6% | 5.4% | 3.6% | 0.46% | 0.46% | 0.32% | 0.21% |
How has the Pushpay and Subsplash comparison changed over the last 12 months?
3 findings
- Subsplash was ahead of Pushpay in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pushpay’s share of searches among church giving platforms worldwide moved from 3.7% to 3.6%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Subsplash’s share of searches among church giving platforms worldwide moved from 4.5% to 5.4%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for church giving platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Pushpay worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Pushpay’s and Subsplash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among church giving platforms
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