Profit.co vs Tability:Which is more popular?
In September 2026, Profit.co had more branded searches than Tability among OKR software worldwide. Profit.co had about 2,910 branded searches, while Tability had 1,000. Profit.co made up 7.3% of all OKR software searches we track, and Tability accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about OKR software, Tability appeared in all five answers and Profit.co in four. Tability was mentioned before Profit.co in three out of five answers.
Who do people search for more?
Profit.co, about 3 searches for every 1 for Tability
Who does AI mention more?
Tability, mentioned in every answer we collected
Who does AI recommend more?
Tability, named ahead of Profit.co in 3 of 5 answers
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Top OKR software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tability appeared in all five answers. Profit.co was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Tability was listed before Profit.co in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tability5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lattice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Profit.co4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Perdoo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Workboard2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mooncamp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Teamflect2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Weekdone2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
15Five1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Betterworks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about OKR software
5 answers
Asked ChatGPT
“Which OKR tool should I use?”
Asked ChatGPT
“What are the best OKR tools?”
Asked ChatGPT
“What's the best OKR tool for team goals?”
Searched Google, AI Overview
“okr software”
Searched Google, AI Overview
“okr tools”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Profit.co or Tability more popular in search?
This chart shows how often people search Google for Profit.co and Tability by name. Each line represents a brand's share of searches for all ten OKR software we track, month by month, from English-language searches worldwide.
Share of searches by month for Profit.co, Tability. The figures are in the table below the chart.
View monthly share of searches table
| Month | Perdoo | 15Five | Betterworks | Workboard | Profit.co | Mooncamp | Teamflect | Tability | Weekdone | Lattice |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.2% | 26.3% | 14.4% | 11.7% | 4.3% | 5.1% | 6.4% | 3.4% | 2.3% | 0.09% |
| Nov 2025 | 27.6% | 22.7% | 15.1% | 12.3% | 4.5% | 5.4% | 5.4% | 4.5% | 2.4% | 0.09% |
| Dec 2025 | 28.5% | 23.4% | 15.6% | 10.4% | 4.7% | 5.6% | 5.6% | 3.7% | 2.5% | 0.1% |
| Jan 2026 | 23.5% | 23.6% | 19.2% | 12.8% | 3.9% | 5.7% | 5.7% | 3% | 2.5% | 0.08% |
| Feb 2026 | 23.7% | 19.5% | 19.4% | 12.9% | 4.7% | 7% | 7% | 3.1% | 2.5% | 0.08% |
| Mar 2026 | 28.2% | 19% | 15.4% | 12.6% | 4.6% | 8.4% | 6.9% | 3% | 1.9% | 0.06% |
| Apr 2026 | 29% | 19.6% | 15.9% | 12.9% | 4.7% | 7.1% | 5.7% | 3.1% | 2% | 0.06% |
| May 2026 | 34.4% | 19% | 12.6% | 12.5% | 4.4% | 6.7% | 5.6% | 3% | 1.7% | 0.07% |
| Jun 2026 | 24.7% | 30.4% | 13.5% | 11% | 3.9% | 7.4% | 4.9% | 2.7% | 1.5% | 0.04% |
| Jul 2026 | 25.9% | 21.3% | 17.4% | 11.6% | 5.2% | 9.4% | 5.1% | 2.8% | 1.3% | 0.06% |
| Aug 2026 | 26.2% | 32.5% | 11.7% | 9.5% | 5.2% | 6.3% | 5.2% | 2.2% | 1% | 0.11% |
| Sep 2026 | 30.5% | 17.3% | 13.6% | 13.6% | 7.3% | 7.3% | 6.1% | 2.5% | 1.5% | 0.23% |
How has the Profit.co and Tability comparison changed over the last 12 months?
3 findings
- Profit.co was ahead of Tability in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Profit.co’s share of searches among OKR software worldwide moved from 4.3% to 7.3%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
- Across the 12 months ending September 2026, Tability’s share of searches among OKR software worldwide moved from 3.4% to 2.5%, and its estimated monthly branded searches moved from 1.9K to 1K.
How did search popularity change for OKR software worldwide in September 2026?
2 changes
In September 2026, Profit.co overtook Mooncamp to rank 5th among OKR software worldwide, with 7.3% of the searches.
Estimated monthly branded searches for Tability worldwide fell 47.4% over 12 measured months, from 1.9K to 1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Profit.co’s and Tability’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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