Brandwave

ProdPad vs ProductPlan:Which is more popular?

In September 2026, ProductPlan had more branded searches than ProdPad among product roadmap platforms worldwide. ProductPlan had about 12,100 branded searches, while ProdPad had 790. ProductPlan made up 15.4% of all product roadmap platform searches we track, and ProdPad accounted for 1%. When we asked ChatGPT and Google AI Overviews about product roadmap platforms, ProductPlan appeared in all five answers and ProdPad in one. ProductPlan was mentioned before ProdPad in every answer.

Among product roadmap platforms worldwide in September 2026

Who do people search for more?

ProductPlan, about 15 searches for every 1 for ProdPad

ProductPlan 12.1K searchesProdPad 790 searches

Who does AI mention more?

ProductPlan, mentioned in every answer we collected

ProductPlan in 5 of 5ProdPad in 1 of 5

Who does AI recommend more?

ProductPlan, named ahead of ProdPad in every answer

ProductPlan first in 5ProdPad never first

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Top product roadmap platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ProductPlan appeared in all five answers. ProdPad was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. ProductPlan was listed before ProdPad in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aha!1st
  2. Productboard2nd
  3. ProductPlan3rd
  4. Jira Product Discovery4th
  5. Linear5th
  6. airfocus6th
  7. Canny7th
  8. ProdPad8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ProductPlan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Productboard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aha!5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Linear4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jira Product Discovery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • airfocus3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Canny1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ProdPad1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about product roadmap platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ProdPad or ProductPlan more popular in search?

This chart shows how often people search Google for ProdPad and ProductPlan by name. Each line represents a brand's share of searches for all eight product roadmap platforms we track, month by month, from English-language searches worldwide.

ProdPad and ProductPlan among product roadmap platforms worldwide, by month

Share of searches by month for ProductPlan, ProdPad. The figures are in the table below the chart.

View monthly share of searches table
MonthLinearProductPlanProductboardJira Product DiscoveryAha!airfocusCannyProdPad
Oct 202538.7%20.9%17.4%14%3.3%2.9%0.93%1.9%
Nov 202537%20.1%20.4%13.5%3.3%3.3%1.1%1.4%
Dec 202541.8%17.6%17.9%14.4%3%2.9%1%1.3%
Jan 202644.9%16.5%16.7%13.5%3.1%2.7%1.1%1.5%
Feb 202650.1%13.6%16.9%11.2%3.3%2.8%0.91%1.2%
Mar 202655.3%13.5%13.7%11%2.6%2.2%0.73%0.94%
Apr 202654.6%12.6%15.6%10.3%2.4%2.6%0.72%1.1%
May 202655.4%12.7%13%10.4%2.4%4.7%0.69%0.8%
Jun 202657.8%10.9%13.5%10.9%2.4%2.7%0.95%1%
Jul 202657.8%12.4%12.6%10.1%2.7%2.4%1%0.93%
Aug 202656.7%12.8%13.1%10.5%2.3%2.5%0.83%1.2%
Sep 202652.8%15.4%12.9%12.6%2.2%2.1%1%1%

How has the ProdPad and ProductPlan comparison changed over the last 12 months?

3 findings

How did search popularity change for product roadmap platforms worldwide in September 2026?

2 changes
  1. In September 2026, ProductPlan overtook Productboard to rank 2nd among product roadmap platforms worldwide, with 15.4% of the searches.

  2. In September 2026, ProdPad fell from 7th to 8th among product roadmap platforms worldwide.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using ProdPad’s and ProductPlan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ProdPad

4 branded search terms

  • prod pad
  • prodpad app
  • prodpad roadmap
  • prodpad software

ProductPlan

1 branded search term

  • productplan

How the Brand Demand Index is measured

Other head-to-heads among product roadmap platforms

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