Brandwave

Pro Tools vs Spotify:Which is searched more?

In September 2026, Spotify had more branded searches than Pro Tools among daw brands worldwide. Spotify was estimated to have 68M branded searches compared to Pro Tools’ 301K, and held a 96.2% Share of Search versus Pro Tools’ 0.43%. These are worldwide searches for English-language branded terms.

Share of Search among daw brands worldwide in September 2026Which is more popular in search, Pro Tools or Spotify?
Pro Tools0.43%301K searches
vs
Spotify96.2%68M searches

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Which is more popular in search, Pro Tools or Spotify?

Compare the daw brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Pro Tools and Spotify among daw brands worldwide, by month

Share of Search by month for Spotify, Pro Tools. The figures are in the table below the chart.

View monthly share of search table
MonthSpotifyFL StudioReaperLogic ProCubasePro ToolsAdobe AuditionPreSonus
Oct 202596.9%1.4%0.71%0.29%0.19%0.24%0.19%0.11%
Nov 202596.6%1.7%0.61%0.29%0.23%0.23%0.16%0.11%
Dec 202596.8%1.7%0.61%0.29%0.19%0.19%0.13%0.11%
Jan 202696.6%1.7%0.61%0.35%0.19%0.23%0.16%0.13%
Feb 202696.6%1.7%0.74%0.35%0.16%0.19%0.16%0.11%
Mar 202697.1%1.4%0.61%0.29%0.16%0.19%0.13%0.09%
Apr 202697.2%1.4%0.61%0.24%0.16%0.16%0.13%0.07%
May 202697.2%1.4%0.61%0.29%0.13%0.16%0.13%0.07%
Jun 202697.2%1.4%0.5%0.29%0.19%0.19%0.11%0.06%
Jul 202696.8%1.7%0.61%0.29%0.16%0.16%0.13%0.07%
Aug 202696.6%1.7%0.73%0.35%0.16%0.19%0.13%0.07%
Sep 202696.2%1.7%0.59%0.52%0.43%0.43%0.1%0.06%

How has the Pro Tools and Spotify comparison changed over the last 12 months?

  • Spotify was ahead of Pro Tools in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Pro Tools’ estimated Share of Search among daw brands worldwide moved from 0.24% to 0.43%, and its estimated monthly branded searches moved from 165K to 301K.
  • Across the 12 months ending September 2026, Spotify’s estimated Share of Search among daw brands worldwide moved from 96.9% to 96.2%, and its estimated monthly branded searches held steady at 68M.

How did search popularity change for daw brands worldwide in September 2026?

  1. Spotify’s estimated Share of Search among daw brands worldwide has lost ground for 3 months in a row, from 97.2% to 96.2% in September 2026.

  2. In September 2026, Pro Tools fell from 5th to 6th among daw brands worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Pro Tools’ and Spotify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pro Tools

1 branded search term

  • pro tools

Spotify

1 branded search term

  • spotify

How the Brand Demand Index is measured

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