Poppin vs Steelcase:Which is more popular?
In September 2026, Steelcase had more branded searches than Poppin among filing cabinet brands worldwide. Steelcase had about 110,000 branded searches, while Poppin had 590. Steelcase made up 61.4% of all filing cabinet brand searches we track, and Poppin accounted for 0.33%. When we asked ChatGPT and Google AI Overviews about filing cabinet brands, Steelcase appeared in three of the five answers and Poppin in two. Steelcase was mentioned before Poppin in two out of three answers.
Who do people search for more?
Steelcase, about 186 searches for every 1 for Poppin
Who does AI mention more?
Steelcase, mentioned in 3 of 5 answers, Poppin in 2
Who does AI recommend more?
Steelcase, named ahead of Poppin in 2 of 3 answers
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Top filing cabinet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Steelcase was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Poppin was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Steelcase was listed before Poppin in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Steelcase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HON3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lorell3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Poppin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Silverline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bisley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Triumph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about filing cabinet brands
5 answers
Asked ChatGPT
“Which filing cabinet brand should I buy?”
Asked ChatGPT
“What are the best filing cabinet brands?”
Asked ChatGPT
“What's the best filing cabinet brand for home office?”
Searched Google, AI Overview
“home filing cabinet”
Searched Google, AI Overview
“small filing cabinet”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Poppin or Steelcase more popular in search?
This chart shows how often people search Google for Poppin and Steelcase by name. Each line represents a brand's share of searches for all seven filing cabinet brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Steelcase, Poppin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Steelcase | Silverline | Bisley | HON | Lorell | Poppin | Triumph |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.3% | 18.7% | 2% | 1.6% | 0.9% | 0.41% | 0.03% |
| Nov 2025 | 76.2% | 18.7% | 2.5% | 1.4% | 0.9% | 0.33% | 0.04% |
| Dec 2025 | 72.7% | 21.9% | 2.4% | 1.6% | 1.1% | 0.32% | 0.03% |
| Jan 2026 | 71.1% | 21.4% | 3.5% | 2.3% | 1.2% | 0.38% | 0.03% |
| Feb 2026 | 72.4% | 21.8% | 2.4% | 1.9% | 1.1% | 0.39% | 0.03% |
| Mar 2026 | 72.3% | 21.8% | 2.4% | 1.9% | 1.2% | 0.39% | 0.05% |
| Apr 2026 | 72.2% | 21.7% | 2.4% | 1.9% | 1.2% | 0.47% | 0.05% |
| May 2026 | 72.6% | 21.9% | 2.4% | 1.6% | 1.1% | 0.48% | 0.03% |
| Jun 2026 | 72.6% | 21.8% | 2.4% | 1.6% | 1.1% | 0.48% | 0.05% |
| Jul 2026 | 72.4% | 21.8% | 2.4% | 1.9% | 1.1% | 0.39% | 0.03% |
| Aug 2026 | 68.9% | 25.4% | 2.3% | 1.8% | 1.2% | 0.45% | 0.06% |
| Sep 2026 | 61.4% | 33.8% | 2% | 1.3% | 1.1% | 0.33% | 0.05% |
How has the Poppin and Steelcase comparison changed over the last 12 months?
3 findings
- Steelcase was ahead of Poppin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Poppin’s share of searches among filing cabinet brands worldwide moved from 0.41% to 0.33%, and its estimated monthly branded searches moved from 720 to 590.
- Across the 12 months ending September 2026, Steelcase’s share of searches among filing cabinet brands worldwide moved from 76.3% to 61.4%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for filing cabinet brands worldwide in September 2026?
2 changes
In September 2026, Steelcase lost share of searches among filing cabinet brands worldwide, from 68.9% to 61.4%.
Estimated monthly branded searches for Poppin worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Poppin’s and Steelcase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among filing cabinet brands
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