Poolmaster vs VARIFY:Which is more popular by branded search?
In August 2026, VARIFY had more branded searches than Poolmaster among water testing kit brands worldwide. VARIFY was estimated to have 8.1K branded searches compared to Poolmaster’s 2.4K, and held a 12.9% Share of Search versus Poolmaster’s 3.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Poolmaster or VARIFY?
Compare the water testing kit brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for VARIFY, Poolmaster. The figures are in the table below the chart.
View monthly share of search table
| Month | TestAssured | Health Metric | VARIFY | Aquasafe | Poolmaster | WaterSafe |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.9% | 24.5% | 8.9% | 7.3% | 1.8% | 2.6% |
| Nov 2025 | 51% | 27.9% | 8.3% | 8.3% | 1.5% | 2.9% |
| Dec 2025 | 51.8% | 28.3% | 6.9% | 8.5% | 1.6% | 3% |
| Jan 2026 | 46.3% | 31% | 7.6% | 9.2% | 1.8% | 4.1% |
| Feb 2026 | 50.8% | 27.8% | 8.3% | 8.3% | 2% | 2.9% |
| Mar 2026 | 50.2% | 27.4% | 8.2% | 8.2% | 2.4% | 3.6% |
| Apr 2026 | 50.3% | 27.5% | 8.2% | 8.2% | 2.9% | 2.9% |
| May 2026 | 43.7% | 29.2% | 8.7% | 10.6% | 4.7% | 3.1% |
| Jun 2026 | 44.1% | 29.4% | 8.8% | 8.8% | 5.9% | 3.1% |
| Jul 2026 | 43.7% | 29.2% | 10.6% | 8.7% | 4.7% | 3.1% |
| Aug 2026 | 43% | 28.7% | 12.9% | 8.6% | 3.8% | 3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Poolmaster and VARIFY comparison changed over the last 12 months?
3 findings
- VARIFY was ahead of Poolmaster in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Poolmaster’s estimated Share of Search among water testing kit brands worldwide moved from 1.8% to 3.8%, and its estimated monthly branded searches moved from 1.3K to 2.4K.
- Across the 11 months ending August 2026, VARIFY’s estimated Share of Search among water testing kit brands worldwide moved from 8.9% to 12.9%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for water testing kit brands worldwide in August 2026?
2 changes
In August 2026, VARIFY gained estimated Share of Search among water testing kit brands worldwide, from 10.6% to 12.9%.
In August 2026, Poolmaster lost estimated Share of Search among water testing kit brands worldwide, from 4.7% to 3.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Poolmaster’s and VARIFY’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Poolmaster
1 branded search term
- poolmaster
VARIFY
1 branded search term
- varify
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.