Brandwave

Poolmaster vs TestAssured:Which is more popular by branded search?

In August 2026, TestAssured had more branded searches than Poolmaster among water testing kit brands worldwide. TestAssured was estimated to have 27.1K branded searches compared to Poolmaster’s 2.4K, and held a 43% Share of Search versus Poolmaster’s 3.8%. These are worldwide searches for English-language branded terms.

Share of Search among water testing kit brands worldwide in August 2026Which is more popular in search, Poolmaster or TestAssured?
Poolmaster3.8%2.4K searches
vs
TestAssured43%27.1K searches

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Which is more popular in search, Poolmaster or TestAssured?

Compare the water testing kit brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Poolmaster and TestAssured among water testing kit brands worldwide, by month

Share of Search by month for TestAssured, Poolmaster. The figures are in the table below the chart.

View monthly share of search table
MonthTestAssuredHealth MetricVARIFYAquasafePoolmasterWaterSafe
Oct 202554.9%24.5%8.9%7.3%1.8%2.6%
Nov 202551%27.9%8.3%8.3%1.5%2.9%
Dec 202551.8%28.3%6.9%8.5%1.6%3%
Jan 202646.3%31%7.6%9.2%1.8%4.1%
Feb 202650.8%27.8%8.3%8.3%2%2.9%
Mar 202650.2%27.4%8.2%8.2%2.4%3.6%
Apr 202650.3%27.5%8.2%8.2%2.9%2.9%
May 202643.7%29.2%8.7%10.6%4.7%3.1%
Jun 202644.1%29.4%8.8%8.8%5.9%3.1%
Jul 202643.7%29.2%10.6%8.7%4.7%3.1%
Aug 202643%28.7%12.9%8.6%3.8%3%
Sep 2026——————

How has the Poolmaster and TestAssured comparison changed over the last 12 months?

How did search popularity change for water testing kit brands worldwide in August 2026?

  1. In August 2026, Poolmaster lost estimated Share of Search among water testing kit brands worldwide, from 4.7% to 3.8%.

  2. In August 2026, TestAssured lost estimated Share of Search among water testing kit brands worldwide, from 43.7% to 43%.

How each brand is measured

Brandwave collects information about searches that people make online using Poolmaster’s and TestAssured’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Poolmaster

1 branded search term

  • poolmaster

TestAssured

1 branded search term

  • testassured

How the Brand Demand Index is measured

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