Plenty vs Sainsbury's:Which is searched more?
In August 2026, Sainsbury's had more branded searches than Plenty among napkin brands worldwide. Sainsbury's was estimated to have 9.1M branded searches compared to Plenty’s 260, and held a 93.4% Share of Search versus Plenty’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Plenty or Sainsbury's?
Compare the napkin brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sainsbury's, Plenty. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | Plenty |
|---|---|---|
| Oct 2025 | 93% | <0.01% |
| Nov 2025 | 92.7% | <0.01% |
| Dec 2025 | 88.9% | <0.01% |
| Jan 2026 | 92.9% | <0.01% |
| Feb 2026 | 91.6% | <0.01% |
| Mar 2026 | 91.3% | <0.01% |
| Apr 2026 | 93.2% | <0.01% |
| May 2026 | 93.1% | <0.01% |
| Jun 2026 | 93.1% | <0.01% |
| Jul 2026 | 94.2% | <0.01% |
| Aug 2026 | 93.4% | <0.01% |
| Sep 2026 | — | — |
How has the Plenty and Sainsbury's comparison changed over the last 12 months?
3 findings
- Sainsbury's was ahead of Plenty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Plenty’s estimated Share of Search among napkin brands worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 260.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among napkin brands worldwide moved from 93% to 93.4%, and its estimated monthly branded searches held steady at 9.1M.
How did search popularity change for napkin brands worldwide in August 2026?
1 change
In August 2026, Sainsbury's lost estimated Share of Search among napkin brands worldwide, from 94.2% to 93.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Plenty’s and Sainsbury's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Plenty
1 branded search term
- plenty kitchen towels
Sainsbury's
1 branded search term
- sainsburys
Put your own brand in this comparison
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