Brandwave

Pixabay vs Storyblocks:Which is more popular?

In September 2026, Pixabay had more branded searches than Storyblocks among stock footage libraries worldwide. Pixabay had about 3.4 million branded searches, while Storyblocks had 90,500. Pixabay made up 44.1% of all stock footage library searches we track, and Storyblocks accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about stock footage libraries, Storyblocks appeared in four of the five answers and Pixabay in two. Storyblocks was mentioned before Pixabay in three out of five answers.

Among stock footage libraries worldwide in September 2026

Who do people search for more?

Pixabay, about 37 searches for every 1 for Storyblocks

Pixabay 3.4M searchesStoryblocks 90.5K searches

Who does AI mention more?

Storyblocks, mentioned in 4 of 5 answers, Pixabay in 2

Storyblocks in 4 of 5Pixabay in 2 of 5

Who does AI recommend more?

Storyblocks, named ahead of Pixabay in 3 of 5 answers

Storyblocks first in 3Pixabay first in 2

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Top stock footage libraries in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Storyblocks was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pixabay was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Storyblocks was listed before Pixabay in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Storyblocks1st
  2. Pexels2nd
  3. Artlist3rd
  4. Envato Elements4th
  5. Pixabay5th
  6. Shutterstock6th
  7. Getty Images7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pexels5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Envato Elements4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Storyblocks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Artlist3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pixabay2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shutterstock2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Getty Images1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about stock footage libraries

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Pixabay or Storyblocks more popular in search?

This chart shows how often people search Google for Pixabay and Storyblocks by name. Each line represents a brand's share of searches for all seven stock footage libraries we track, month by month, from English-language searches worldwide.

Pixabay and Storyblocks among stock footage libraries worldwide, by month

Share of searches by month for Pixabay, Storyblocks. The figures are in the table below the chart.

View monthly share of searches table
MonthPixabayPexelsShutterstockEnvato ElementsStoryblocksArtlistGetty Images
Oct 202540.3%27%25.7%5.4%1.3%0.05%0.08%
Nov 202542.2%28.2%22.7%5.7%1.1%0.06%0.08%
Dec 202542.2%28.3%22.7%5.7%1.1%0.06%0.05%
Jan 202642.6%28.5%22.9%4.7%1.1%0.07%0.06%
Feb 202639.3%32.2%21.9%5.3%1.1%0.1%0.1%
Mar 202642.6%28.5%22.9%4.7%1.1%0.1%0.07%
Apr 202644.1%29.5%20.1%4.9%1.2%0.16%0.06%
May 202639.7%32.5%22.1%4.4%1.1%0.18%0.06%
Jun 202641.7%27.9%24.3%4.6%1.1%0.18%0.34%
Jul 202638.4%31.4%23.4%5.2%1.3%0.21%0.17%
Aug 202638.8%31.7%23.6%4.3%1.3%0.21%0.14%
Sep 202644.1%29.5%20.9%4%1.2%0.19%0.16%

How has the Pixabay and Storyblocks comparison changed over the last 12 months?

3 findings
  • Pixabay was ahead of Storyblocks in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Pixabay’s share of searches among stock footage libraries worldwide moved from 40.3% to 44.1%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
  • Across the 12 months ending September 2026, Storyblocks’ share of searches among stock footage libraries worldwide moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 135K to 90.5K.

How did search popularity change for stock footage libraries worldwide in September 2026?

2 changes

  1. In September 2026, Pixabay gained share of searches among stock footage libraries worldwide, from 38.8% to 44.1%.

  2. Estimated monthly branded searches for Storyblocks worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Pixabay’s and Storyblocks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pixabay

1 branded search term

  • pixabay

Storyblocks

1 branded search term

  • storyblocks

How the Brand Demand Index is measured

Other head-to-heads among stock footage libraries

Creator with pink hair and a pink jacket

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