Pinterest vs Reddit:Which is searched more?
In September 2026, Pinterest had more branded searches than Reddit among social media platforms worldwide. Pinterest was estimated to have 151M branded searches compared to Reddit’s 55.6M, and held a 5.1% Share of Search versus Reddit’s 1.9%. These are worldwide searches for English-language branded terms.
Follow Pinterest vs Reddit and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Pinterest or Reddit?
Compare the social media platforms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pinterest, Reddit. The figures are in the table below the chart.
View monthly share of search table
| Month | YouTube | TikTok | Snapchat | Threads | |||||
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.1% | 19.2% | 15.7% | 4.7% | 3.8% | 2.1% | 1.4% | 0.77% | 0.13% |
| Nov 2025 | 47.5% | 21.3% | 17.4% | 5.2% | 4.3% | 1.9% | 1.6% | 0.7% | 0.14% |
| Dec 2025 | 52.4% | 19.3% | 15.8% | 4.7% | 3.9% | 1.7% | 1.4% | 0.64% | 0.13% |
| Jan 2026 | 47.1% | 21.1% | 17.3% | 5.2% | 4.2% | 2.3% | 1.9% | 0.7% | 0.17% |
| Feb 2026 | 47.3% | 21.2% | 17.4% | 5.2% | 4.3% | 1.9% | 1.9% | 0.7% | 0.14% |
| Mar 2026 | 52% | 19.1% | 15.7% | 4.7% | 3.8% | 2.1% | 1.7% | 0.63% | 0.15% |
| Apr 2026 | 46.9% | 21% | 17.2% | 5.1% | 5.1% | 1.9% | 1.9% | 0.69% | 0.17% |
| May 2026 | 46.9% | 21% | 17.2% | 5.1% | 5.1% | 1.9% | 1.9% | 0.69% | 0.17% |
| Jun 2026 | 46.9% | 21% | 17.2% | 5.1% | 5.1% | 1.9% | 1.9% | 0.69% | 0.21% |
| Jul 2026 | 46.9% | 21% | 17.2% | 5.1% | 5.1% | 1.9% | 1.9% | 0.69% | 0.21% |
| Aug 2026 | 46.7% | 20.9% | 17.1% | 5.1% | 5.1% | 1.9% | 2.3% | 0.69% | 0.21% |
| Sep 2026 | 46.7% | 20.9% | 17.1% | 5.1% | 5.1% | 2.3% | 1.9% | 0.69% | 0.21% |
How has the Pinterest and Reddit comparison changed over the last 12 months?
3 findings
- Pinterest was ahead of Reddit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pinterest’s estimated Share of Search among social media platforms worldwide moved from 4.7% to 5.1%, and its estimated monthly branded searches held steady at 151M.
- Across the 12 months ending September 2026, Reddit’s estimated Share of Search among social media platforms worldwide moved from 1.4% to 1.9%, and its estimated monthly branded searches moved from 45.5M to 55.6M.
How did search popularity change for social media platforms worldwide in September 2026?
1 change
In September 2026, Reddit fell from 6th to 7th among social media platforms worldwide.
Other head-to-heads among social media platforms
How each brand is measured
Brandwave collects information about searches that people make online using Pinterest’s and Reddit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.