PIAA vs Trico:Which is more popular by branded search?
In August 2026, Trico had more branded searches than PIAA among windshield wiper brands worldwide. Trico was estimated to have 74K branded searches compared to PIAA’s 27.1K, and held a 12.1% Share of Search versus PIAA’s 4.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, PIAA or Trico?
Compare the windshield wiper brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trico, PIAA. The figures are in the table below the chart.
View monthly share of search table
| Month | Bosch | Valeo | Rain-X | Trico | Anco | PIAA |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.9% | 29.9% | 13.5% | 11% | 7.4% | 7.4% |
| Nov 2025 | 25.3% | 36.3% | 13.3% | 8.9% | 7.3% | 8.9% |
| Dec 2025 | 30.5% | 29.4% | 16.1% | 10.8% | 7.2% | 5.9% |
| Jan 2026 | 27.7% | 32.4% | 14.6% | 11.9% | 8% | 5.3% |
| Feb 2026 | 26.6% | 31.1% | 13.9% | 11.4% | 9.3% | 7.6% |
| Mar 2026 | 27.1% | 31.9% | 11.7% | 11.7% | 7.9% | 9.6% |
| Apr 2026 | 30.2% | 29.1% | 13.1% | 13.1% | 8.7% | 5.8% |
| May 2026 | 29.3% | 28.3% | 12.7% | 15.5% | 8.5% | 5.7% |
| Jun 2026 | 27.5% | 32.5% | 14.6% | 12% | 8% | 5.4% |
| Jul 2026 | 30.4% | 29.5% | 13.2% | 13.2% | 8.8% | 4.8% |
| Aug 2026 | 33.7% | 26.9% | 14.8% | 12.1% | 8.1% | 4.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the PIAA and Trico comparison changed over the last 12 months?
3 findings
- Trico was ahead of PIAA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, PIAA’s estimated Share of Search among windshield wiper brands worldwide moved from 7.4% to 4.4%, and its estimated monthly branded searches moved from 49.5K to 27.1K.
- Across the 11 months ending August 2026, Trico’s estimated Share of Search among windshield wiper brands worldwide moved from 11% to 12.1%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for windshield wiper brands worldwide in August 2026?
2 changes
In August 2026, Trico lost estimated Share of Search among windshield wiper brands worldwide, from 13.2% to 12.1%.
PIAA’s estimated Share of Search among windshield wiper brands worldwide has lost ground for 3 months in a row, from 5.7% to 4.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using PIAA’s and Trico’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.