Brandwave

Pawp vs Vetster:Which is searched more?

In August 2026, Pawp and Vetster were level on Share of Search among online vet services worldwide, with an estimated 90 branded searches each, at 0.08% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among online vet services worldwide in August 2026Which is more popular in search, Pawp or Vetster?
Pawp0.08%90 searches
vs
Vetster0.08%90 searches

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Which is more popular in search, Pawp or Vetster?

Compare the online vet services people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Pawp and Vetster among online vet services worldwide, by month

Share of Search by month for Pawp, Vetster. The figures are in the table below the chart.

View monthly share of search table
MonthPawpVetster
Oct 20250.04%<0.01%
Nov 20250.06%0.02%
Dec 20250.1%0.03%
Jan 20260.08%0.03%
Feb 20260.05%0.03%
Mar 20260.08%0.1%
Apr 20260.08%0.04%
May 20260.08%0.12%
Jun 20260.04%0.04%
Jul 20260.03%0.06%
Aug 20260.08%0.08%
Sep 2026——

How has the Pawp and Vetster comparison changed over the last 12 months?

  • The lead changed hands 5 times in the 11 months ending August 2026: Vetster took it in March 2026, Pawp took it in April 2026, Vetster took it in May 2026, Pawp took it in June 2026, Vetster took it in July 2026.
  • Across the 11 months ending August 2026, Pawp’s estimated Share of Search among online vet services worldwide moved from 0.04% to 0.08%, and its estimated monthly branded searches moved from 50 to 90.
  • Across the 11 months ending August 2026, Vetster’s estimated Share of Search among online vet services worldwide moved from <0.01% to 0.08%, and its estimated monthly branded searches moved from 10 to 90.

How did search popularity change for online vet services worldwide in August 2026?

  1. In August 2026, Pawp rose from 6th to 5th among online vet services worldwide.

  2. In August 2026, Vetster fell from 5th to 6th among online vet services worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Pawp’s and Vetster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pawp

1 branded search term

  • pawp vet

Vetster

1 branded search term

  • vetster vet

How the Brand Demand Index is measured

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