Pastel vs Ruttl:Which is searched more?
In September 2026, Ruttl had more branded searches than Pastel among website feedback platforms worldwide. Ruttl had about 1,000 branded searches, while Pastel had 70. Ruttl made up 0.81% of all website feedback platform searches we track, and Pastel accounted for 0.06%. These are worldwide searches for English-language branded terms.
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Is Pastel or Ruttl more popular in search?
Compare the tools used to collect website feedback. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Ruttl, Pastel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hotjar | BugHerd | Userback | Usersnap | Marker.io | Ruttl | Qualaroo | Pastel |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 89.4% | 4.4% | 1.6% | 1.6% | 0.86% | 1.3% | 0.86% | 0.07% |
| Nov 2025 | 88.7% | 4.4% | 1.9% | 1.9% | 1% | 1.3% | 0.71% | 0.04% |
| Dec 2025 | 87.9% | 5.2% | 1.8% | 1.8% | 0.97% | 1.3% | 0.85% | 0.07% |
| Jan 2026 | 87.8% | 5.3% | 1.9% | 1.9% | 1% | 1.3% | 0.7% | 0.07% |
| Feb 2026 | 83.3% | 7.4% | 2.7% | 2.7% | 1.5% | 1.5% | 0.81% | 0.16% |
| Mar 2026 | 80.3% | 8.8% | 3.2% | 3.2% | 1.7% | 1.7% | 0.96% | 0.15% |
| Apr 2026 | 81.4% | 8.9% | 2.6% | 2.6% | 1.7% | 1.7% | 0.97% | 0.09% |
| May 2026 | 78.7% | 10.5% | 3% | 3% | 1.6% | 2.1% | 0.94% | 0.11% |
| Jun 2026 | 84.7% | 7.6% | 2.2% | 2.2% | 1.5% | 1.1% | 0.68% | 0.08% |
| Jul 2026 | 79.1% | 10.5% | 3% | 2.6% | 2.1% | 1.6% | 0.94% | 0.11% |
| Aug 2026 | 80.4% | 8.8% | 3.1% | 3.1% | 2.1% | 1.6% | 0.78% | 0.08% |
| Sep 2026 | 89.2% | 5.4% | 1.5% | 1.5% | 1.1% | 0.81% | 0.48% | 0.06% |
How has the Pastel and Ruttl comparison changed over the last 12 months?
3 findings
- Ruttl was ahead of Pastel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pastel’s share of searches among website feedback platforms worldwide moved from 0.07% to 0.06%, and its estimated monthly branded searches moved from 110 to 70.
- Across the 12 months ending September 2026, Ruttl’s share of searches among website feedback platforms worldwide moved from 1.3% to 0.81%, and its estimated monthly branded searches moved from 1.9K to 1K.
How did search popularity change for website feedback platforms worldwide in September 2026?
2 changes
In September 2026, Ruttl lost share of searches among website feedback platforms worldwide, from 1.6% to 0.81%.
Estimated monthly branded searches for Pastel worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Pastel’s and Ruttl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among website feedback platforms
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