Brandwave

OxeFit vs Vitruvian:Which is more popular?

In October 2026, OxeFit had more branded searches than Vitruvian among smart home gym brands worldwide. OxeFit had about 2,900 branded searches, while Vitruvian had 1,300. OxeFit made up 2.2% of all smart home gym brand searches we track, and Vitruvian accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about smart home gym brands, Vitruvian appeared in three of the five answers and OxeFit in none.

Among smart home gym brands worldwide in October 2026

Who do people search for more?

OxeFit, about 2 searches for every 1 for Vitruvian

OxeFit 2.9K searchesVitruvian 1.3K searches

Who does AI mention more?

Vitruvian, mentioned in 3 of 5 answers, OxeFit in 0

Vitruvian in 3 of 5OxeFit in 0 of 5

Who does AI recommend more?

Vitruvian, the only one of the two named

Vitruvian first in 3OxeFit never named

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Top smart home gym brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vitruvian was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. OxeFit did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tonal1st
  2. Speediance2nd
  3. Vitruvian3rd
  4. Tempo–
  5. AMP–
  6. OxeFit–
  7. Forme–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Speediance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tonal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vitruvian3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tempo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AMP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OxeFit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forme0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart home gym brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is OxeFit or Vitruvian more popular in search?

This chart shows how often people search Google for OxeFit and Vitruvian by name. Each line represents a brand's share of searches for all seven smart home gym brands we track, month by month, from English-language searches worldwide.

OxeFit and Vitruvian among smart home gym brands worldwide, by month

Share of searches by month for OxeFit, Vitruvian. The figures are in the table below the chart.

View monthly share of searches table
MonthSpeedianceTonalTempoAMPOxeFitFormeVitruvian
Nov 202551.2%22.5%8.1%10.2%4.6%0.87%2.5%
Dec 202544.7%28.9%10%8.9%4.9%0.86%1.8%
Jan 202651.6%20.1%11.5%10.3%3.8%1%1.7%
Feb 202648.8%22.3%10.3%11.9%3.5%1.2%1.9%
Mar 202647.5%22.6%10.6%11.6%4.2%1.5%1.9%
Apr 202648.8%22.3%10.3%11.9%3.6%1.5%1.5%
May 202644.6%25.9%9.9%13.3%3.2%1.2%1.8%
Jun 202654.1%20.2%9.4%10.8%2.6%1.1%1.8%
Jul 202654.7%20.4%10%8.9%2.7%1.5%1.8%
Aug 202652.9%23.2%9.7%8.7%2.6%1.3%1.7%
Sep 202656.2%21%10.3%7.5%2.2%1.6%1.2%
Oct 202656.6%20.3%10.3%7.6%2.2%1.9%0.99%

How has branded search for OxeFit and Vitruvian changed worldwide over the last 12 months?

3 findings
  • OxeFit was ahead of Vitruvian in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, OxeFit’s share of searches among smart home gym brands worldwide moved from 4.6% to 2.2%, and its estimated monthly branded searches moved from 6.6K to 2.9K.
  • Across the 12 months ending October 2026, Vitruvian’s share of searches among smart home gym brands worldwide moved from 2.5% to 0.99%, and its estimated monthly branded searches moved from 3.6K to 1.3K.

How did search popularity change for smart home gym brands worldwide in October 2026?

2 changes
  1. Vitruvian’s share of searches among smart home gym brands worldwide has lost ground for 3 months in a row, from 1.8% to 0.99% in October 2026.

  2. Estimated monthly branded searches for OxeFit worldwide fell 56.1% over 12 measured months, from 6.6K to 2.9K in October 2026.

How are OxeFit’s and Vitruvian’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using OxeFit’s and Vitruvian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OxeFit

1 branded search term

  • oxefit

Vitruvian

1 branded search term

  • vitruvian trainer

How the Brand Demand Index is measured

Other head-to-heads among smart home gym brands

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