Brandwave

Outshine vs Popsicle:Which is more popular?

In October 2026, Popsicle had more branded searches than Outshine among ice pop brands worldwide. Popsicle had about 8,820 branded searches, while Outshine had 6,600. Popsicle made up 3.8% of all ice pop brand searches we track, and Outshine accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about ice pop brands, Popsicle appeared in three of the five answers and Outshine in two. Popsicle was mentioned before Outshine in two out of three answers.

Among ice pop brands worldwide in October 2026

Who do people search for more?

Popsicle, about 34% more searches than Outshine

Popsicle 8.8K searchesOutshine 6.6K searches

Who does AI mention more?

Popsicle, mentioned in 3 of 5 answers, Outshine in 2

Popsicle in 3 of 5Outshine in 2 of 5

Who does AI recommend more?

Popsicle, named ahead of Outshine in 2 of 3 answers

Popsicle first in 2Outshine first in 1

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Top ice pop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Popsicle was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Outshine was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Popsicle was listed before Outshine in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Popsicle1st
  2. Outshine2nd
  3. Otter Pops3rd
  4. JonnyPops4th
  5. GoodPop5th
  6. Fla-Vor-Ice5th
  7. Zooper Dooper–
  8. Solero–
  9. Calippo–
  10. Mr. Freeze–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Otter Pops3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Popsicle3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GoodPop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JonnyPops2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Outshine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fla-Vor-Ice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zooper Dooper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Solero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Calippo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mr. Freeze0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ice pop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

Is Outshine or Popsicle more popular in search?

This chart shows how often people search Google for Outshine and Popsicle by name. Each line represents a brand's share of searches for all ten ice pop brands we track, month by month, from English-language searches worldwide.

Outshine and Popsicle among ice pop brands worldwide, by month

Share of searches by month for Popsicle, Outshine. The figures are in the table below the chart.

View monthly share of searches table
MonthJonnyPopsOtter PopsZooper DooperSoleroCalippoPopsicleGoodPopOutshineFla-Vor-IceMr. Freeze
Nov 202515.6%15.6%23.4%19.1%12.8%3.7%3.8%2.5%2.1%1.4%
Dec 202515.7%12.9%23.5%19.2%15.7%3.9%3.8%2.1%1.7%1.4%
Jan 202618.3%12.2%22.3%18.3%14.9%5%3.7%2%2%1.3%
Feb 202621.2%14.2%17.3%17.3%14.2%5.8%4.2%2.3%1.9%1.5%
Mar 202622.8%18.6%12.5%18.6%12.5%5.1%3.7%2.5%2%1.7%
Apr 202627.8%15.2%5.6%22.7%12.4%6.1%3.7%2%2%2.5%
May 202626%17.5%4.3%21.4%14.3%4.4%3.5%1.9%2.3%4.3%
Jun 202624.1%16.2%2.6%24.1%16.2%3.3%3.2%3.2%2.2%4.8%
Jul 202621.2%17.4%2.8%26%14.2%4.2%4.3%2.3%2.3%5.2%
Aug 202624%16.1%4.8%24%13.1%3.8%3.9%4.8%2.2%3.2%
Sep 202627.8%18.6%10.2%18.6%10.2%3.4%3.7%2.5%2.5%2.5%
Oct 202621.2%21.2%17.4%14.2%11.6%3.8%3.5%2.8%2.3%1.9%

How has branded search for Outshine and Popsicle changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: Outshine took it in August 2026, Popsicle took it in September 2026.
  • Across the 12 months ending October 2026, Outshine’s share of searches among ice pop brands worldwide moved from 2.5% to 2.8%, and its estimated monthly branded searches moved from 4.4K to 6.6K.
  • Across the 12 months ending October 2026, Popsicle’s share of searches among ice pop brands worldwide moved from 3.7% to 3.8%, and its estimated monthly branded searches moved from 6.4K to 8.8K.

How did search popularity change for ice pop brands worldwide in October 2026?

2 changes
  1. In October 2026, Outshine rose from 10th to 8th among ice pop brands worldwide.

  2. In October 2026, Popsicle rose from 7th to 6th among ice pop brands worldwide.

How are Outshine’s and Popsicle’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Outshine’s and Popsicle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Outshine

1 branded search term

  • outshine bars

Popsicle

2 branded search terms

  • popsicle brand
  • popsicle ice pops

How the Brand Demand Index is measured

Other head-to-heads among ice pop brands

Creator with pink hair and a pink jacket

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