Brandwave

Output vs Slate Digital:Which is more popular?

In October 2026, Slate Digital had more branded searches than Output among audio plugin brands worldwide. Slate Digital had about 60,500 branded searches, while Output had 6,300. Slate Digital made up 15% of all audio plugin brand searches we track, and Output accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about audio plugin brands, neither Output nor Slate Digital appeared in any of the five answers.

Among audio plugin brands worldwide in October 2026

Who do people search for more?

Slate Digital, about 10 searches for every 1 for Output

Slate Digital 60.5K searchesOutput 6.3K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Output in 0 of 5Slate Digital in 0 of 5

Follow Output vs Slate Digital and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top audio plugin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Output nor Slate Digital showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FabFilter1st
  2. Waves2nd
  3. Soundtoys3rd
  4. Universal Audio4th
  5. iZotope5th
  6. Native Instruments6th
  7. Xfer Records7th
  8. Plugin Alliance8th
  9. +2 more
  10. Slate Digital–
  11. +2 more
  12. Output–
  13. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FabFilter3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iZotope3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Soundtoys3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Waves3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plugin Alliance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Universal Audio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Native Instruments2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • u-he1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Slate Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Output0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about audio plugin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Output or Slate Digital more popular in search?

This chart shows how often people search Google for Output and Slate Digital by name. Each line represents a brand's share of searches for all 15 audio plugin brands we track, month by month, from English-language searches worldwide.

Output and Slate Digital among audio plugin brands worldwide, by month

Share of searches by month for Slate Digital, Output. The figures are in the table below the chart.

View monthly share of searches table
MonthFabFilterPlugin AllianceSlate DigitaliZotopeu-heSoundtoysValhalla DSPWavesUniversal AudioXfer RecordsKiloheartsSpectrasonicsNative InstrumentsOutputEventide
Nov 202515.1%12.4%5.6%12.4%8.6%12.4%8.3%6.8%6.8%2.6%2%3.1%2%1.4%0.26%
Dec 20259.1%9.1%4%13.5%6.4%36.8%5%3.3%5%2%1.5%1.5%1.6%1.1%0.23%
Jan 202616.2%13.2%7.2%13.2%8.1%8.9%8.9%5.9%4.9%3.6%2.2%2.6%2.9%2%0.22%
Feb 202616.4%13.4%7.3%13.4%8.2%7.3%9%6%4.9%3.7%2.7%2.7%2.9%2%0.27%
Mar 202615.3%12.5%6.9%15.3%8.9%8.4%8.4%5.6%4.6%3.6%2.5%3.1%2.7%1.8%0.25%
Apr 202615%12.3%6.7%12.3%10.2%10.1%8.2%5.5%6.7%3.5%2.5%2.5%2.4%1.8%0.25%
May 202616.2%10.8%7.2%13.2%11%7.2%8.8%5.9%4.8%3.8%3.2%2.6%2.6%2.1%0.27%
Jun 202617.7%11.8%7.9%11.8%10.3%7.9%7.9%5.3%5.3%3.4%2.9%2.9%2.6%2%0.29%
Jul 202614.5%11.9%6.5%14.5%10.3%9.7%7.9%5.3%5.3%3.4%2.9%2.9%2.6%1.8%0.29%
Aug 202615.2%12.5%6.8%12.5%10.8%8.3%8.3%5.6%4.6%3.8%3%3%3%2.1%0.31%
Sep 202615.6%10.4%7%12.8%11.1%8.5%8.5%5.7%4.7%3.9%3.1%3.1%3.1%2.1%0.31%
Oct 202615%15%15%10%8.7%8.2%6.7%5.5%3.7%3.1%2.5%2.5%2.4%1.6%0.25%

How has branded search for Output and Slate Digital changed worldwide over the last 12 months?

3 findings
  • Slate Digital was ahead of Output in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Output’s share of searches among audio plugin brands worldwide moved from 1.4% to 1.6%, and its estimated monthly branded searches moved from 10.2K to 6.3K.
  • Across the 12 months ending October 2026, Slate Digital’s share of searches among audio plugin brands worldwide moved from 5.6% to 15%, and its estimated monthly branded searches moved from 40.5K to 60.5K.

How did search popularity change for audio plugin brands worldwide in October 2026?

2 changes

  1. In October 2026, Slate Digital overtook iZotope and 3 others to rank 3rd among audio plugin brands worldwide, with 15% of the searches.

  2. In October 2026, Output lost share of searches among audio plugin brands worldwide, from 2.1% to 1.6%.

How are Output’s and Slate Digital’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Output’s and Slate Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Output

2 branded search terms

  • output arcade
  • output portal

Slate Digital

1 branded search term

  • slate digital

How the Brand Demand Index is measured

Other head-to-heads among audio plugin brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free